Yaro Celis

"It takes a while. It’s gonna take you a while. It’s normal to take a while. You just have to fight your way through that."

Antifragile is the writer’s 4th book out of his 5 book series [Incerto](https://en.wikipedia.org/wiki/Nassim_Nicholas_Taleb). This books explores how we can leverage Antifragility to make the world’s uncertainty work in our favor.

The gray areas in life usually arise when we haven't decided what we believe.

How to go about it:-The Bullseye Method - “If you didn't know where the target was located, you would never fire an arrow and expect to hit the bullseye.”The Bullseye Method ignores the things we typically focus on like tactics, resources, or tools. Instead, it focuses on the identity and location of the bullseye. It forces us to be clear about... See more

In June 2012, Facebook launched FBX, an ad exchange that allowed advertisers to buy retargeted desktop ads using third-party tools like Criteo and AppNexus. The idea was to revolutionize online marketing and a chance to compete with google , which earns $10 billion from the Americas alone.

He was standing on a burning platform situated in the middle of the ocean and his only other option, besides staying there and hoping to not be burnt to death, was to jump into deep freezing waters... He chose the latter.