Yaro Celis

Sisu runs even deeper than grit. It is a type of mental toughness that allows you to bear the burden of your responsibilities, whatever they happen to be, with a will and perseverance that is unbreakable. It is the ability to sustain your action and fight against extreme odds. Sisu extends beyond perseverance. It is what you rely on when you feel... See more

This memo was also famous for breaking P&G's "one-page memo" rule! He shares an outline of what "Brand Man" should do in order to successfully market their brand.

When everyone else balks or comes up with a good reason for why the time isn't right, Branson gets started. He figures out how to stop procrastinating and take the first step — even if it seems outlandish.

Successful people don't wait to be tapped, chosen, appointed, or nominated. They start before they feel ready. They tell themselves, “It doesn't matter whether or not it's my fault that I'm here. This is who I am and it's my responsibility to do something about it.”The chosen ones choose themselves.

"You might not control the circumstances that life hands you, but you can control the energy and enthusiasm that you bring to those situations."

After reviewing different manuals and printed materials, he was still left with a big gap with regard to tractors and backhoes and what would his best option be. Therefore he decided to contact a Tech company to find out if they had digital information about the tractors and/or more visuals in order for him to learn more about them.

This is Andrew "Boz" Bosworth's strategy memo on how FB should approach ads. Boz is a personal friend of Sriram and ex-colleague and this memo, sent in December 2012, showcases Bosworth's strategy skills.