When everyone else balks or comes up with a good reason for why the time isn't right, Branson gets started. He figures out how to stop procrastinating and take the first step — even if it seems outlandish.
Researchers who study body language, have shown through groundbreaking research that simply standing in more confident poses can increase confidence and decrease anxiety.
"The power of a ritual, or what I like to call a pre-game routine, is that it provides a mindless way to initiate your behavior. It makes starting your habits easier and that means following through on a consistent basis is easier."
David Bruce Goldberg (October 2, 1967 – May 1, 2015) was an American management consultant and businessman. He was the founder of LAUNCH Media and the CEO of SurveyMonkey. He was married to Sheryl Sandberg, COO of Facebook.