Yaro Celis

Among many things, Schultz was very concerned about the loss of the theatrics and romance of the art of making coffee after they decided to eliminate the espresso machines that allowed customers to witness the process. This experience is of utmost importance in certain industries where witnessing the making of the products is part of the sale,... See more

-F ill the void on the platforms with quality content. -Deploy algorithms that reward  high-quality content. -Create ecosystems where creating good content is sustainable. If tech and media work together, everyone will benefit. -Invest in the creation and attraction of good content.

This memo was also famous for breaking P&G's "one-page memo" rule! He shares an outline of what "Brand Man" should do in order to successfully market their brand.

"Once you have a good VR / AR system you no longer need phones or TVs or any other major physical objects - They can just become apps in a digital store."

“I wish I'd had the courage to live a life true to myself, not the life others expected of me.”

What type of person do you want to become? What type of values do you want to stand for? Which actions do you want to become your habits?

Buffet explained that he did not fully understand technology and that if he had to bet on Microsoft would use a baseball strike strategy. Not swing at all until a perfect pitch was thrown.