Julianna Noelle

By posting, sharing and liking, we subordinate ourselves to the context of domination.

Human beings are reduced to data sets that can be controlled and exploited.

Freedom is not repressed but comprehensively exploited.

an information regime that works not through repression but through seduction. It takes on a smart form. It does not operate through imperatives or prohibitions. It does not silence us. Rather, this smart form of domination constantly asks us to communicate our opinions, needs and preferences, to tell our lives, to post, share and like messages.

When reality takes the form of information, the immediate experience of presence withers. When digitalization gives everything the form of information, reality is flattened.

The tsunami of information means that our perceptual apparatus is permanently stimulated. It can no longer enter into contemplation.

People who listen carefully are oblivious to themselves; they immerse themselves in what they hear: ‘The more self-forgetful the listener is, the more deeply what he listens to is impressed upon his memory.’14 We are increasingly losing the gift to listen carefully. We play to the gallery; we eavesdrop on each other instead of forgetting ourselves

Noisy information – the ‘rustling in the leaves’ – drives the dream bird away. Amid the murmur of the press, there can be ‘no more weaving and spinning’, only the production and consumption of information as stimuli.

It is effective only for a moment. Bits of information are like specks of dust, not seeds of grain. They lack germinal force. Once they are registered, they immediately sink into oblivion,