"The quality of any creative endeavor tends to approach the level of taste of whoever is in charge."

Source: The Auteur Theory of Design​ (2009)

Rediscovering Ikigai: What We Got Wrong and How to Find Meaning in Life

One unique Japanese concept is the idea of ikigai, which can be roughly translated to reason for being (or “raison d’être” in my native French) . Each person’s ikigai is personal to them, reflective of their inner self, and creating a mental state in which they feel at ease. Wha

The Taste Economy is the idea that there are essentially only three business moats: proprietary technology, supply chain innovation and taste.

Daisy Alioto

High Fructose corn sugar was the result of [neomania](https://www.shortform.com/blog/neomania-antifragile/), financed by a Nixon administration in love with technology and victim of some urge to subsidize corn farmers

Implementation does not necessarily proceed from invention. It, too, requires luck and circumstances

We cannot reverse engineer the taste of food from looking at the nutritional label

Stoicism is the domestication, not the elimination, of emotions