Vivianne Driessen
@vivianne
Vivianne Driessen
@vivianne
37% of Americans under 60 have purchased something on TikTok Shop, averaging 12 purchases across last year and spending ~$59 per purchase. Huh? I repeat: the average American shopper spent $708 on TikTok Shop last year. This doesn’t pass the sniff test… but what do I know?