But no one has ever started over from scratch by devising a wholly new conceptual structure, an entirely new vessel. Why? Because we cannot step outside of our own thought. We think in terms of the conceptual structure that we happen to have. Thought changes from within, step by step, in the harsh and continuous confrontation with its object: reali

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Working in technology means one thing above all else: chasing scale. There is a reason why much of the tech world is obsessed with growth. Free from physical constraints, digital systems can scale to an incomprehensible size. The appeal of conquering the engineering, design and business challenges of mega-scale is strong, the rewards immense. But u

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