Regina Casaleggio

Average at scale is no longer a profitable strategy, and differentiation within a smaller niche becomes necessary. Things like Replit, Urbit, APIs, and generative AI are only going to accelerate the ease with which people can build something , and exacerbate the challenges for startups building undifferentiated products.

lifestyles and brands together formed decentralized pseudo-communities of practice, where the product at stake was an idealized consumer type, metaphorically represented by a starter pack meme.