Regina Casaleggio

The Gene: An Intimate History

vernacular design, which I would define as functional design for ordinary people rooted in a local economy and culture.

it is easier to identify problems than to offer positive, workable proposals.

normcore design treats its form as simply a product of social or material conditions. It embraces these conditions because they exist, not because they’re good. Goodness (virtue) comes from this honesty.

But the truth is that ideas are something that you grow. You plant an idea seed and then you nourish it, and then some parts kind of wither and die off, but then a tree suddenly starts to grow in this random place.