Regina Casaleggio

Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.

It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more

But the truth is that ideas are something that you grow. You plant an idea seed and then you nourish it, and then some parts kind of wither and die off, but then a tree suddenly starts to grow in this random place.

It can be scary to draw that line in the sand — especially when it’s your business and livelihood. Doing so immediately alienates certain people or entire groups. But taking a stand is important because you become a beacon for those individuals who are your people, your tribe, and your audience. When you hoist your viewpoint up like a flag, people

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"What looks like a talent gap is often a focus gap. The "all-star" is often an average to above-average performer who spends more time working on what is important and less time on distractions. The talent is staying focused."