Regina Casaleggio
@uoona
Regina Casaleggio
starting a brand could seem like an act of creative expression, or even an act of resistance.
Toby Shorin • Life After Lifestyle
At @isaloniofficial 2025, Como wowed the crowd with its signature transformation. With one smooth motion, the armrest slides down — turning a stylish armchair into a compact chaise longue.
A true showcase of comfort, craftsmanship, and clever design.
instagram.comByron Sharp, whose How Brands Grow book has taken the marketing world by storm over the last decade, has some relevant things to say about purpose and positioning. Specifically, he argues that brands should shift away from positioning—thinking about how they line up against competitors—and towards salience: the “propensity to be noticed or come to... See more
Colin Nagy • The Brand Positioning Edition
Aesthetics. An entire aesthetic world is a lot harder to copy than a visual handwriting or a tone of voice. It also takes longer to develop. Aesthetics is a value innovation form that stems from the brand POV. This aesthetic POV defines who the company is, what it stands for and also what kind of customers it wants to cultivate.