Regina Casaleggio

A society that features central banks, made up debt, poverty, taxes, tax accounting, marketing, insurances, finance, stock markets, Bitcoin mining, KPMG, 25-fold redundant mobile carriers and billions of people working to maintain a giant abstraction layer of money ... isn't intelligent. Our entire society has turned... See more

And so I think of ideas as these fragile things that need time to grow and fully blossom.

We're still learning how to convey this essence effectively, and a part of it is recognizing that language isn't the only tool to community. Just like the iPhone or Notion, not every product finds the perfect tagline. And there are countless ways to communicate what something is beyond words.

brands do not succeed only because they codify certain product benefits to the consumer, but also because they signify of point to the lifestyle and its meanings