Regina Casaleggio

that matters are best handled by the smallest, lowest, and most decentralized competent authority.

Trust is an inherently vulnerable act, because it's about assuming the best from other people, and acting accordingly, even though we can never have enough information about anyone or their motives to feel fully safe. If there wasn't real potential for getting hurt, trust wouldn't be required. It's a leap of faith that allows this entire... See more

anything by @plastiboo https://t.co/dmkPXAzSS4

We're still learning how to convey this essence effectively, and a part of it is recognizing that language isn't the only tool to community. Just like the iPhone or Notion, not every product finds the perfect tagline. And there are countless ways to communicate what something is beyond words.

Lifestyle brands focus on who they’re serving, and that informs everything they do. They often don’t rely on a single product to define the business.