Tony
@tony
Tony
Maybe the people who will matter most in the next decade aren’t the ones who can prompt faster or publish more, but the ones who still read the whole thing.
Burk on Medium
Filter: Bread and Seed
- YouTube
youtu.be
Maybe new collection - Purely Human
Loops > Funnels
Ecosystem we participate in
Our real task → Earn our place in culture
Not controlling the journey, but SUSTAINING the LOOP
Buying = social + emotional + culture
The NEW Gen Z’s way
Get Cultural Capital
Lots of small interactions
People don’t want a reasonable case for your product, they want AFFILIATION
The OLD way - Run Ad → Sale
The NEW way - Swirl, bounce, forget, remember → take their time → Randomly buy at 2am (Not really random because there has been MANY touchpoints)
The Gen Z Content Playbook ✢ for creators, founders, brands, and anyone curious…
The funnel has completely flipped: the secret to having loyal and paying customers for literally anything that you decide to sell is growing your audience first.
And more importantly, in a way that feels... See more
instagram.comNot retire, but REFIRE
-Random comment on youtube