Tom So

While selling into the finance department has historically been a daunting task due to large incumbents in the category, we believe the next-generation of finance software has arrived. There’s a huge opportunity ahead for vendors who identify critical components of the finance workflow that have been grossly underserved by technology.

21: strategy- Vision: your inspiring picture of what everything looks likeStrategic framework: market we are going after, what success looks like and our big bets to win mktbreaking down the problem to understand who you are going after and what it takes to win themRoadmap:Work backwards from vision. What are we doing to get there (not a... See more

High-level insight

Most companies do not operate in ways they realize their vision by continuously aligning business goals with customers' needs and pain points. Product teams need to be aligned on business objectives and be allowed to operate at an initiative level to impact those objectives.

Author describes different processes to set product team... See more

I’m talking about using in-product levers to grow, in place of or in conjunction with external marketing and sales channels. When people can try your product for free, they experience the value of your product before making the decision to pay. This turns more people into happy users, creating more opportunity for them to tell their friends, who in... See more

Reorgs are also how teams grow. I remember fondly earning the right to reorganize because we secured new funding or I found a structure that empowered an up-and-coming leader. Team members who thrive are those who figure out how to embrace the opportunities that come with change.