Tom So

@tomso

Deep into web3 social, bit of a generalist In the crypto rabbit hole (as I should). Also super into startups, everything social and community building. I usually read on product management and career development - I add engineering sprinkles to the mix bc why not

All cardsCollections

As head of marketing at Gusto I shifted us from "growth at all costs" to profitable growth. ARR grew 100x in 4 yrs while CAC <12 mos. Now every company is asked to do the same. I shared how we did it in a recent talk to @ycombinator & @sequoia... See more

Jaleh Rezaei twitter.com

marketing and GTM (go to market strategy)

Startup COO job boils down to this: 1. Pick a problem area, and build 0 to 1 yourself. First principles get you pretty far! 2. After it gets going, start recruiting for an experienced leader for the area. 3. Onboard the leader well, nuke yourself out and attack next problem.

name twitter.com

Startups and Scaling Back Office

As finance has started to take on more responsibility and influence within organizations, the technology enabling CFOs and finance teams has lagged. Most finance workflows, such as annual planning, quarterly actuals reporting and reconciliations, tend to be managed within disconnected spreadsheets with no automation or collaboration capabilities.

Jane Lee • Rise of the Next-Gen CFO: The Evolution of Finance’s Role and Tech Stack

Because your private key is your account, losing your key means losing your account.

Julien Niset • Part I: WTF is Account Abstraction

As the broader finance function continues to take on a more diverse and strategic role within organizations, the appetite to invest in software that tangibly improves process efficiency, data-driven decision-making capabilities and overall financial performance management will only continue to grow.

Jane Lee • Rise of the Next-Gen CFO: The Evolution of Finance’s Role and Tech Stack

No one can see past a few months in the future for any software development project. That was the major failure of the waterfall approach. Roadmaps are at best North Star visions of where a company should head towards.

Substack • BA 26/52: In Pursuit of the Perfect Project Plan

BA 26/52: In Pursuit of the Perfect Project Plan

Aadil Maan buildingromes.substack.com

Developer Tools and

Challenges of working with hardware, specially in healthcare

Spotify • Leading Async Engineering Teams & Building Hardware with Andrew Conner from Levels

Enter the MEV Void: the Rise of Flashbots

ghirsch.eth mirror.xyz

Ethereum and MEV