Tom So

@tomso

Deep into web3 social, bit of a generalist In the crypto rabbit hole (as I should). Also super into startups, everything social and community building. I usually read on product management and career development - I add engineering sprinkles to the mix bc why not

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Cognadev | Blog | What is the Stratified Systems Theory (SST)?

Cognadev cognadev.com

Management & Leadership and

A natural forest is illegible. A tangle of plants. This is inconvenient from the standpoint of harvesting lumber. How do you quantify yield? Can you even make a meaningful map of this mess? Much easier to clear the forest and plant a legible “scientific” forest. Uniform rows of trees that produce good lumber. Now we can count the trees, make a map,... See more

Gordon Brander • Soulbinding Like a State

Escaping the Build Trap: How Effective Product Management Creates Real Value

O'Reilly Media • 1 highlight

amazon.com

Cover of Escaping the Build Trap: How Effective Product Management Creates Real Value

Product management and product design

1/There is a general misconception that DeSoc is intended to make visible your social graph in a public panopticon way. A "God's eye view" is not the goal. In fact, no two people should have the same partial view.

name twitter.com

DeSOC (decentralised Society) and

Startup strategic planning: + Set a goal for rev/traffic/x that is 3 mos out + Figure out the top 3-5 driver metrics (eg, leads, sales mtgs, churn) needed to hit the goal + Pick the top 3 activities w high confidence to achieve the driver... See more

name twitter.com

Startups and

As head of marketing at Gusto I shifted us from "growth at all costs" to profitable growth. ARR grew 100x in 4 yrs while CAC <12 mos. Now every company is asked to do the same. I shared how we did it in a recent talk to @ycombinator & @sequoia... See more

Jaleh Rezaei twitter.com

marketing and GTM (go to market strategy)

How to survive a dark time Emergency tactics for those that need it urgently right now:

Tascha twitter.com

Personal Development and Improving Relationships

Product Manager Resume Guide by an Ex-Facebook PM

Will Lawrence productlife.to

Hiring Advice and

The importance of deep focus work in early startups specially for engineers

Cognadev | Blog | What is the Stratified Systems Theory (SST)?

Gordon Brander • Soulbinding Like a State

Escaping the Build Trap: How Effective Product Management Creates Real Value

Product Manager Resume Guide by an Ex-Facebook PM

Spotify • Leading Async Engineering Teams & Building Hardware with Andrew Conner from Levels