Tom So

A natural forest is illegible. A tangle of plants. This is inconvenient from the standpoint of harvesting lumber. How do you quantify yield? Can you even make a meaningful map of this mess? Much easier to clear the forest and plant a legible “scientific” forest. Uniform rows of trees that produce good lumber. Now we can count the trees, make a map,... See more

I’m talking about using in-product levers to grow, in place of or in conjunction with external marketing and sales channels. When people can try your product for free, they experience the value of your product before making the decision to pay. This turns more people into happy users, creating more opportunity for them to tell their friends, who in... See more

If Autonomy is about contracts with others and Mastery looks inwards at improving yourself, Purpose asks how you want your toils to contribute to the wellbeing of others.

The important thing from a logging-into-software perspective is not who you are, but what you are authorized to do. So, Keys, not IDs.

a very important design choice of the Ethereum blockchain: the concept of Account (the object holding your tokens) and the concept of Signer (the object authorized to move these tokens) are basically the same thing!