Tom So

I’m talking about using in-product levers to grow, in place of or in conjunction with external marketing and sales channels. When people can try your product for free, they experience the value of your product before making the decision to pay. This turns more people into happy users, creating more opportunity for them to tell their friends, who in... See more

While selling into the finance department has historically been a daunting task due to large incumbents in the category, we believe the next-generation of finance software has arrived. There’s a huge opportunity ahead for vendors who identify critical components of the finance workflow that have been grossly underserved by technology.

Is ownership shifting from an ability to demonstrate control or possession to the ability to make collective meaning?

Challenges of working with hardware, specially in healthcare

Transitioning a career to think more about purpose is a typical evolution many people find mid-career (or at least it was for me). You could define mid-life as the transition to deeper purpose – society is clear that you should establish your mastery of something in your 20’s and 30s; it’s less clear what to do with it in your 40’s and 50’s (hence... See more