Tom Bonin

new match-tiles-style game available on WeChat’s mini program and has risen to be a national online sensation.

hard fun = “no more than 0.1% of players can get through all levels"

By allowing those who turn into a sheep to change their skin covers after a successful match, the game also provides players with a taste of customisation, and its... See more

Group-centric community marketing experiments were popularized in China in 2019. Around that time, China’s online population growth was hitting a natural ceiling with 1 billion people online, or about 70% of the country. Meanwhile, Tencent, Alibaba, and Baidu had each captured more than 90% of existing internet users. As room for user growth start... See more

Up to 2021, there are more than 4.3 million WeChat mini-programs attracting around 410 million daily active users.

WeChat mini-programs are “sub-applications” within the WeChat ecosystem. provide advanced features to users such as e-commerce, virtual store tour, task management, coupons, and other services.

why is miniapp gaining traction (i) growing... See more