Timour Kosters
@timourkosters
Timour Kosters
@timourkosters
Many founders might be tempted to cast a wider net and get more users onto the product — but Ofstad again cautions against moving too quickly here. With just pockets of those click-into-place customer moments, the Airtable team knew it would be an unusually slow path to launch.
Early on, the way we approached our go-to-market was opposite of what most companies do, which is start with a super niche audience, find them, target them and expand to new markets
We started completely horizontal with a blank-slate product, and we got more and more narrow with our focus on landing customers over time. We started seeing organic
... See moreMultiplicity principle: we are not one, we are many
Parts can be seen as clusters of beliefs and emotions and values that get activated at different times, and that can be interfaced with by treating them as if they were actual subminds.