Timour Kosters
@timourkosters
Timour Kosters
@timourkosters

But that path to figuring that out wasn’t easy. Here’s Ofstad’s advice for fellow horizontal product builders:
1. Double down on early traction (carefully).
2. Blend the functional and the aspirational.
3. Map out your adoption.
4. Think about pricing as positioning early on.
Assess the potential and spot the openings: “We spent a lot of time thinking about ‘What is the market for this?’ Spreadsheets have been around forever, but most of the time, people use them to track objects: people, companies, simple tables. They're not doing modeling and number crunching, which they were invented for,” says Ofstad. “And when
... See moreTech and Society and
I digress but the main point is simple: the drivers of social coherence, such as culture, governance, morality, law, shared stories, and shared values might as well be considered “technologies”. These stories, at least as much as our manipulations of fire, matter, and information, sustain our relationships with one another and with the planet. Their status registers how well we are doing, at least as meaningfully as the potency of our machines.