Timour Kosters
@timourkosters
Timour Kosters
@timourkosters
Brush up on the prior art: “We were intellectually excited about going down that path of this general space of software creation. So we spent a lot of time doing research. It was almost like being on a sabbatical, reading all this prior art of old computing pioneers, like Douglas Engelbart and Bill Atkinson , and even contemporaries, like Bre
... See moreBut that path to figuring that out wasn’t easy. Here’s Ofstad’s advice for fellow horizontal product builders:
1. Double down on early traction (carefully).
2. Blend the functional and the aspirational.
3. Map out your adoption.
4. Think about pricing as positioning early on.
Early on, the way we approached our go-to-market was opposite of what most companies do, which is start with a super niche audience, find them, target them and expand to new markets
We started completely horizontal with a blank-slate product, and we got more and more narrow with our focus on landing customers over time. We started seeing organic
... See more