Timour Kosters

Early on, the way we approached our go-to-market was opposite of what most companies do, which is start with a super niche audience, find them, target them and expand to new markets

We started completely horizontal with a blank-slate product, and we got more and more narrow with our focus on landing customers over time. We started seeing organic

I think of product-market fit as the transition moment you feel as a founder when you go from "pushing" your product on people to them "pulling" it out of your hands. But the path to get there is deeply personal. One founder’s journey to product-market fit may look totally different from another’s, and yet both paths could be completely valid —

By combining multiple works, kinds of work, and the creators’s contexts in one bundle, onchain records provide creators a format that reflects the multi-medium, multi-message,  worldbuilding reality  of releasing creative work today, while also creating a canonical record of that work’s existence.

None of these paths is at all appealing to me personally. Instead, the path I’m opting into is one where we evolve with change rather than fight it, while holding onto and manifesting the values that are most core to who we are.

This is the spirit behind Metalabel — an operating system for groups of creative people to release work together. It’s a