Ted Glasnow

Sunil thinks a phone call to action in Google ads is a very effective tactic for high-dollar purchase (route ad audience to a call center to field leads)

‍I believe [the positioning statement] exercise is not only pointless but potentially dangerous.

During a negotiation, it is important to have clarity on a short list of things you want and a short list of things you will not accepts. It is also important to be transparent about the decision making process and stakeholders

Because the early edges that some early digital marketers were able to exploit have been competed away, “old school” method are making a come back (direct mail)