Ted Glasnow

Wave two, which we're entering now—and Fy is very much a part of this—is broadly fermented proteins.

Dozens of aspects of your business influence your price, and how effectively it converts customers:1) The segment and vertical you are targeting: You can go upmarket to customers who have higher willingness to pay, shift to a vertical that sees more value in your offering, or even change the ideal customer profile entirely.2 ) Your product,... See more

To pick a wedge, find a large market and then:1. Pick a very narrow (and very painful) problem2. Pick a very specific segment of people to solve that problem for

Only three sourcing strategies account for every B2B company’s very early growth

"50% of executive hires at high-growth companies fail"

The most successful companies optimize monetization in some manner every quarter.

‍I believe [the positioning statement] exercise is not only pointless but potentially dangerous.

a good wedge:

1. Is narrow and focused—solves a very specic problem, for a specic group, extremely well2. Builds momentum—can be sold quickly and keeps customers coming back3. Naturally extends into a much bigger opportunity—more product, more revenue,more users4. Avoids competition—the whole point is to give you an easier path5. Is hard to... See more