Ted Glasnow
@tedglasnow
Ted Glasnow
Almost everyone starts by going aer VSBs or SMBs (aka startups)
Lenny's Newsletter • GTM motions of 30 B2B SaaS companies
The Chief Business Officer can be know as the "Chief Get-shit-done Officer" or the main interface between customers, partners, and investors
Execs • Michal Cieplinski (CBO Pipe, ex General Counsel at Fundbox)
Type of company: Marketplaces and platforms; Most common North Star Metric: Consumption growth
Lenny Rachitsky • Choosing Your North Star Metric
The world is moving away from this rigid kind of sales process to more of a buyer-centric motion.
Sacra • Brendan Weitz, co-founder of Journey, on building the Webflow for sales
Customer.io is mainly focused on serving SMBs and startups
Jan-Erik Asplund • Customer.io: The $400M HubSpot of Product-Led Growth
For product partnerships, focus on building features that make your value prop truly unique