Ted Glasnow

Consumer marketing is way harder

The most successful companies optimize monetization in some manner every quarter.

Consider other actors, beside the end customer, that influence the purchase the decision when discovering potential marketing channels

I do think that bringing the marketplace functionality too early can be a burden on the company, especially one that's not capitalized well... offer something with high intrinsic value and low marginal cost, start getting customers hooked into that workflow, and then expand into other parts of the workflow that leave you well-positioned to launch a... See more

A wedge gives a startup a number of advantages over its competition—primarily driven by having a narrower, more precise focus: 1) With a more focused value prop, your pitch and sales process become quicker and easier, which drives more revenue that you can reinvest in growth and the product 2) With more customers, you can more quickly build social... See more

Chief Business Officer tends to focus on fundraising, M&A, and incubating business within a business. Essentially, CBO is the venture capital arm of the business

The efficacy of any marketing tactic comes down to data, creative, and logistics 

You’re missing out on that revenue by charging a flat monthly fee.