Ted Glasnow
@tedglasnow
Ted Glasnow
Customer.io is mainly focused on serving SMBs and startups
Jan-Erik Asplund • Customer.io: The $400M HubSpot of Product-Led Growth
Good positioning sets off a set of assumptions about my product that are true. Bad positioning sets off a set of assumptions about my product that aren't true - leaving your sales and marketing teams to do the work of undoing the damage your positioning has already done
April Dunford • A Quickstart Guide to Positioning
Almost everyone starts by going aer VSBs or SMBs (aka startups)
Lenny's Newsletter • GTM motions of 30 B2B SaaS companies
Gross MRR churn is at 0.66% while net MRR churn is negative at -3.23%
Jan-Erik Asplund • Customer.io: The $400M HubSpot of Product-Led Growth
1) Over-communicate 2) Set realistic expectations3) Be proactive4) Prioritize + communicate5) Do great work
Lenny's Newsletter • Managing up
We love asset-light or asset-less B2B marketplaces that use existing infrastructure and think building endpoints to access that infrastructure is the future.
Sacra • Ameet Shah, partner at Golden Ventures, on the economics of vertical SaaS marketplaces
Hire slow, fire fast
Execs • Michal Cieplinski (CBO Pipe, ex General Counsel at Fundbox)
7 unique distribution advantages: 1. Starting with a pre-existing audience
2. Developing a unique viral loop
3. Being first on an emerging platform
4. Having a remarkable story
5. Starting with pre-existing strategic relationships
6. Closing early strategic partnerships
7. Bringing extraordinary hustle