Ted Glasnow

The key to effective planning? Debate vigorously, but unite.

We love asset-light or asset-less B2B marketplaces that use existing infrastructure and think building endpoints to access that infrastructure is the future.

Leadership (i.e. exec team, business unit leads) is responsible for 1)Developing an inspiring high-level vision and strategy2) Sharing a concrete goal for the period3) Making the final decision on what is prioritized and resourced

Consumer marketplaces thrive on high frequency, and B2B marketplaces need tons of volume. 

The intensity of the pull is a factor of the fit (how good your product is at solving the user’s problem) AND initial market size (is it niche or broad).

We start with Competitive Alternatives, or what would customers do if our solution didn’t exist. Once we have that, we can ask ourselves, “What do we have that the alternatives do not?” That gives us a list of Differentiated features or Key Unique Attributes. We can then go down that list and ask ourselves, “So what for customers?” Put another way,... See more

one consistent theme, long-term, will be that the lines between sales and success increasingly become blurred, because there's not much difference between a user who's free and a user who's been a paying customer for a while. Your job as a go-to-market team should be to help that user unlock value from the product and continue to realize new value... See more

To advance your career as a marketer, it pays to become a specialists in one channel