Ted Glasnow

With cold email campaigns, do things that don’t scale to stand out

Something that I've done in past jobs and would do is try to map out expansion over time: Who is the first user? Who did they invite? Then who did those people invite?

A good Chief Counsel will be able to rank existential risks, not just name them

[Journey] is bridging the gap between a static PDF and a phone call with a new medium that includes all forms of content in one interactive experience akin to a personalized website purpose built for sales. 

The skill sets necessary to break into business development role is communication, persuasion, collaboration

When considering building a marketplace, there are many decisions you have to make upfront, particularly whether they want to own the infrastructure or partner with the best-in-class partner or provider. For example, if you were starting a marketplace four or five years ago, you probably were building a lot of this stuff yourself. But suppose I’m... See more

When it comes to stategic planning, it is very important for leaders to write down and socialize priorities

Customer.io was at $1.67M of MRR from 2,100 monthly paying customers as of March.

We start with Competitive Alternatives, or what would customers do if our solution didn’t exist. Once we have that, we can ask ourselves, “What do we have that the alternatives do not?” That gives us a list of Differentiated features or Key Unique Attributes. We can then go down that list and ask ourselves, “So what for customers?” Put another way,... See more