Ted Glasnow

Broadly, there are six categories of North Star Metrics: 1) Revenue (e.g. ARR, GMV) 2) Customer growth (e.g. paid users, marketshare) 3) Consumption growth (e.g. messages sent, nights booked) 4) Engagement growth (e.g. MAU, DAU) 5) Growth efficiency (e.g. LTV/CAC, margins) 6) User experience (e.g. NPS)

Consumer marketing is way harder

Type of company: Products that differentiate on experience; Most common North Star Metric: User experience

1) Start negotiations early 2) Mine for intel during interviews 3) Don’t give in to the pressure 4) Skip past recruiters at FAANG 5) Read between the lines 6) Learn the startup playbook 7) Win hearts and minds 8) Get relevant data 9) Compare offers thoroughly 10) Advocate for yourself

[The Shopify app Store is] just not a great place to do distribution anymore. If you go on today, you’ll see Facebook and Google at the top, which doesn’t make sense if you want to improve app discoverability.

Leadership (i.e. exec team, business unit leads) is responsible for 1)Developing an inspiring high-level vision and strategy2) Sharing a concrete goal for the period3) Making the final decision on what is prioritized and resourced