Ted Glasnow
@tedglasnow
Ted Glasnow
7 unique distribution advantages: 1. Starting with a pre-existing audience
2. Developing a unique viral loop
3. Being first on an emerging platform
4. Having a remarkable story
5. Starting with pre-existing strategic relationships
6. Closing early strategic partnerships
7. Bringing extraordinary hustle
Lenny Rachitsky • Finding your distribution advantage
Another way to think about [expanding a company into an adjacent market] is, will this new offering contribute back to your growth function. Let's say that for a marketplace, growth is a function of GMV, take rate, frequency of orders, size of orders, AOV, all that stuff. The new product offering should have a neutral to positive impact on those... See more
Sacra • Ameet Shah, partner at Golden Ventures, on the economics of vertical SaaS marketplaces
I spent this week looking at hundreds of companies and found that there are seven common ways to differentiate:1. Be the cheapest2. Be the highest quality3. Be the most convenient4. Be the safest5. Sell a proprietary product6. Sell something that makes people feel great buying 7. Focus on a niche underserved market
Lenny's Newsletter • Ways to differentiate your product
.jpg)
Trade schools aren't pumping out as many professionals, and older ones are retiring because their bodies can only do it for so much longer. This gives them access to work from home, like the rest of us have.
Sacra • Q&A with Dan Spinosa and Drew Stanley from Fixable on building a managed marketplace for DIYers
To advance your career as a marketer, it pays to become a specialists in one channel
Execs • Sunil Rajaraman (VP of B2B Marketing at GoodRx)
A wedge seems most essential when you’re going after a market that is (1) entrenched or (2) crowded. When it’s hard to break in head-on.