Ted Glasnow

What if you could remove the constraint of everything having to fit on a piece of paper, and you have a screen in front of you?

During a negotiation, it is important to have clarity on a short list of things you want and a short list of things you will not accepts. It is also important to be transparent about the decision making process and stakeholders

It’s a huge advantage to have a strong personal network in B2B, which you can also build by bringing on a connector investor or joining an incubator such as YC.

When it comes to hiring, the leaders of the start-up should interview every key hire as long as possible. This promotes cultural consistency

The 5 Components of Positioning: 1) Competitive Alternatives 2) Differentiated “Features” or “Capabilities” 3) Value for customers 4) Target Customer Segmentation 5) Market Category

There's a future world where it will be relatively common for brands to not only potentially be required to, but on their own accord, put on labels or on their website, or just generally be more transparent about their environmental footprints. 

Getting press is rarely the way to get started

Every start-up has less resources than they need, so strategic planning is essential at all stages