Ted Glasnow

Our argument is that fermentation has been around for centuries, that's where beer and wine and bread come from. But there is something about the fact that, on our label, we're called “a nutritional fungi protein.” 

Home improvement is...almost a $500 billion market. $250 billion of that is home center sales...About half of that is probably pros or semi-pros directly. The other half is homeowners, small business owners, and folks that would be in our market... the scope of what we can do there—with 20% of homeowners being digital natives now—is probably a $10... See more

I could absolutely imagine companies where sales is the starting gun, not the finish line, and everything that happens after the starting gun is owned by success, and that the success team -- maybe it should be called something different than success in this case -- becomes incredibly central to how accounts grow and how they expand over time.

Tapping your personal network is even more important if you need to “sell” your product (i.e. not going bottom-up), likely because early customers need to have a reason to trust you.

Flexport is a “hot swap” product, meaning it’s growth model is replacing existing, technologically-similar solutions in a low NPS industry. This means that their only moat is customer happiness

There are so many ways to purchase B2B leads that once you nail product marketing to differentiate your offering, you are on your way to success

Type of company: Paid-growth driven businesses; Most common North Star Metric: Growth efficiency

[Fixable is] a managed marketplace, but we're connecting you—the homeowner or the business owner, the DIYer—with the right pro for your project. It’s a virtual consultation. It's all on your phone, text, pictures, video chat to help you with your specific project and then to give you all the tools to be successful there.

It’s a huge advantage to have a strong personal network in B2B, which you can also build by bringing on a connector investor or joining an incubator such as YC.