Ted Glasnow
@tedglasnow
Ted Glasnow
Sunil has not found a way to make LinkedIn ads work. He thinks Google display ads give the most bang for your buck
Execs • Sunil Rajaraman (VP of B2B Marketing at GoodRx)
companies grow primarily through four possible Growth Engines:
1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople
1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople
Lenny Rachitsky • How today's fastest growing B2B businesses found their first ten customers
The most important thing is B2B sales is list construction
Erik Torenberg • Ben Braverman (Chief Customer/Revenue Officer at Flexport)
It took Customer.io 10 months to get from $50K to $100K MRR
Jan-Erik Asplund • Customer.io: The $400M HubSpot of Product-Led Growth
I believe [the positioning statement] exercise is not only pointless but potentially dangerous.
April Dunford • A Quickstart Guide to Positioning
When it comes to stategic planning, it is very important for leaders to write down and socialize priorities