Ted Glasnow

Teams (i.e. cross-functional product teams) are responsible for:1) Developing execution plans that support the high-level strategy2) Highlighting gaps & risks with the final plan3) Committing to a goal, with a given level of resources

We see Notion mainly being used for more internal use cases than external. 

[The Shopify app Store is] just not a great place to do distribution anymore. If you go on today, you’ll see Facebook and Google at the top, which doesn’t make sense if you want to improve app discoverability.

Type of company: Products that differentiate on experience; Most common North Star Metric: User experience

"In the early days at Thumbtack, so much of our growth was coming from SEO that it made sense for it to dominate our growth roadmap. We spent disproportionate time generating content, earning links, and optimizing conversion on SEO landing pages. Over time, however, it became clear that we were running into diminishing returns from these efforts,... See more

For medium and established companies, we've focused more on the sales motion, in particular the bottoms-up product-led motion. What happens is you get inside a company, and the success team over there says, "Well, that's pretty cool." Then some sales leader says, "It'd be cool to have this one tool across the whole journey." And then the support... See more

What if you could remove the constraint of everything having to fit on a piece of paper, and you have a screen in front of you?

Consumer marketing is way harder