Ted Glasnow
@tedglasnow
Ted Glasnow
7 unique distribution advantages: 1. Starting with a pre-existing audience
2. Developing a unique viral loop
3. Being first on an emerging platform
4. Having a remarkable story
5. Starting with pre-existing strategic relationships
6. Closing early strategic partnerships
7. Bringing extraordinary hustle
Lenny Rachitsky • Finding your distribution advantage
Gross MRR churn is at 0.66% while net MRR churn is negative at -3.23%
Jan-Erik Asplund • Customer.io: The $400M HubSpot of Product-Led Growth
Sunil thinks a phone call to action in Google ads is a very effective tactic for high-dollar purchase (route ad audience to a call center to field leads)
Execs • Sunil Rajaraman (VP of B2B Marketing at GoodRx)
Home improvement is...almost a $500 billion market. $250 billion of that is home center sales...About half of that is probably pros or semi-pros directly. The other half is homeowners, small business owners, and folks that would be in our market... the scope of what we can do there—with 20% of homeowners being digital natives now—is probably a $10... See more
Sacra • Q&A with Dan Spinosa and Drew Stanley from Fixable on building a managed marketplace for DIYers
Positioning is like context-setting for products. It’s a bit like the opening scene of a movie.
April Dunford • A Quickstart Guide to Positioning
There are so many ways to purchase B2B leads that once you nail product marketing to differentiate your offering, you are on your way to success
Execs • Sunil Rajaraman (VP of B2B Marketing at GoodRx)
Future of Work and
In our process growing Fy protein, we use 99% less land, 99% less water, and 94% less greenhouse gases than traditional beef production.