Ted Glasnow

You can’t expect the organization to “just know” how to pull together a quarterly plan. Working without an agreed-upon framework can often be a recipe for disaster. 

1) Over-communicate 2) Set realistic expectations3) Be proactive4) Prioritize + communicate5) Do great work

Consider other actors, beside the end customer, that influence the purchase the decision when discovering potential marketing channels

I do think that bringing the marketplace functionality too early can be a burden on the company, especially one that's not capitalized well... offer something with high intrinsic value and low marginal cost, start getting customers hooked into that workflow, and then expand into other parts of the workflow that leave you well-positioned to launch a... See more

Customer.io was at $1.67M of MRR from 2,100 monthly paying customers as of March.

In the early days of Figma, we talked with practically every designer we knew. In search of more feedback, we turned to Twitter which I realized we could use to determine the most influential designers. After getting the data, I further filtered the list to people that were personally inspirational to me. Then I cold emailed / found introductions... See more

There are so many ways to purchase B2B leads that once you nail product marketing to differentiate your offering, you are on your way to success

The key to effective planning? Debate vigorously, but unite.