Ted Glasnow

A CMO is unnecessary until after Series B

products that are much harder to replicate the performance, the taste and texture of animal proteins. What comes to mind are hard cheeses, and cheese shreds, and mimicking the meltability of real cheese. Or dairy broadly, beyond just milks, it’s really hard to replicate certain dairy applications. Seafood has also been an emerging next frontier for... See more

Sales-led companies oen add a bottom-up self-serve product, primarily to drive lead gen

Sunil has not found a way to make LinkedIn ads work. He thinks Google display ads give the most bang for your buck

Materials and supplies and tools are an obvious [monetization opportunity]. If we can tell you, "Here's what you need for the project; you've got that buy now button. It all shows up Friday. You're ready to work on Saturday,” then everyone's happy. We don't need to do all the fulfillment ourselves—we can start off using a Home Depot API. We get 5%... See more

A lot of partnerships novices don't appreciate how important it is to know which partner owns the end customer relationship

A wedge seems most essential when you’re going after a market that is (1) entrenched or (2) crowded. When it’s hard to break in head-on.