Tara McMullin

Successful platforms do not just discover what consumers want — they produce the consumers and the forms of consumer desire that they need.

It is often only in the interludes that we come to realise just how much our busy lives are an active conspiracy against the very things that supposedly give our existence a deeper sense of meaning and purpose.

Although repetition is necessary, practice isn’t just repetition. When we practice, we do two things: we isolate a technique for study, and we engage with difficulty.

I think the defining economic reality of the modern platform media world is that all the platforms realized that an infinite supply of teenage creators are cheaper to deal with than media companies or groups of media individuals or powerful creators. And I’m curious for your read on the number of YouTubers that you see retiring or taking a step... See more

Generative models should not be invested with the capability to arbitrate reality, and any discussion that forwards that idea shifts more power to the companies that amass the data and build the models. The only knowledge that models produce is about the composition of their training data and the methods they use to process and organize it. Those... See more