Tanuj

We have done a lot of consumer research that basically tells us something incredibly important for this whole story: which is that meat lovers love their meat. They're not going to be persuaded to eliminate it from their diet, or even reduce consumption. They are going to keep eating it. They like it because it's delicious, they like it because the... See more

However, clarity is one of many possible intentions for a website. There are other legitimate states of mind capable of communication—a surprising, memorable, monumental, soothing, shocking, unpredictable, radically boring, bizarre, mind-blowing, very quiet and subtle, and/or amazing website could work. You also need not limit yourself to only one... See more

The little things you do for others that remind you both of who you are, matter. They’re what define the thread count of the human experience. It’s micro gestures like small smiles, arm squeezes, and “hey you”s that root us in our sense of self without committing to the relationship’s definition beyond momentary shared space. As Philippe Rochat... See more

In the early days of The Creative Independent, we sometimes thought of TCI’s website like a house next to a river. We considered the interviews the flowing water, as they were our house’s nutrients and source of life. We would collect and drink from the water every day. But sometimes, depending on its nutrient makeup, the water would change our... See more

Away with the tools for developers! Let’s bring back the weirdness and experimentation and the joy of building a website again! Give us software to peel back all the layers of HTML and CSS and customize them, remix them, riff on code that we barely understand.

Unsurprisingly, this is a solved problem in a field we Product Designers often ignore—video games—where “feel” is often addressed with a little industry secret called “game feel.” [...] In video games, the button you press to make a character jump is often a simple binary input (pressed or not), and yet the output combines a very finely-tuned... See more