Disruptive innovations have weird metabolisms. They have a cost structure and product-market fit that are alien—even toxic—to incumbents, like blue-green algae eating sunlight and generating oxygen. Incumbent companies can’t adapt to it. It’s not in their DNA.
To the extent that the web has been difficult to kill, it is because it is evolvable. The web started as a way for scientists to share papers, and then evolved into new niches, including e-commerce, wikis, flash games, blogs, web apps, streaming video, social media, office suites, chat apps, design tools... It keeps finding new fits, and changing... See more
This messaging app I built for, and with, my family, it won’t change unless we want it to change. There will be no sudden redesign, no flood of ads, no pivot to chase a userbase inscrutable to us. It might go away at some point, but that will be our decision. What is this feeling? Independence? Security? Sovereignty?
In this age of digital cacophony dominated by these platforms, no one is looking out for you… but you. It makes perfect sense, then, when individuals tell me they want their website to do the job of “setting the record straight” on who they are and what they do.