The book is not designed for reading at a single sitting, but for several days or weeks. Therefore, the book should have a structure, reference tools and some mechanisms for gradual assimilation and learning.
We identified three distinct opportunities — new narratives, social reading with richer context, and providing tools for critical thinking — and developed a design concept around each one.
I think these are symptoms of chronic, pervasive problems with the way we develop and interact with software. Messing up my formatting upon copy-and-paste is a data-corruption bug, but we don’t think of it this way. Imagine if every time you copied something, half the letters would just come out randomly scrambled.
And if you are just starting out or if you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Do a huge volume of work. Put yourself on a deadline so that every week or every month you know you're going to finish one story. It is only by going through a volume of work that you're going to... See more
The most overlooked sensation in product design may be haptics—the physical vibrations you feel. While sounds are easily thwarted by the mute switch, haptics can play in any environment. It’s like sound for touch. And just like sound, haptics can be designed.
Outsiders manipulate us using stories, and we all like to think advertising only works on the other guy, but that's not how it is. Advertising works on all of us, so if you're too attached to stories, what will happen is people selling products come along, and they will bundle their product with a story. You're like, "Hey, a free story," and you... See more