We have done a lot of consumer research that basically tells us something incredibly important for this whole story: which is that meat lovers love their meat. They're not going to be persuaded to eliminate it from their diet, or even reduce consumption. They are going to keep eating it. They like it because it's delicious, they like it because the... See more
We believe that digital technology creates possibilities, so our solutions truly adapt to the new environment, rather than emulate analog qualities onscreen.
The little things you do for others that remind you both of who you are, matter. They’re what define the thread count of the human experience. It’s micro gestures like small smiles, arm squeezes, and “hey you”s that root us in our sense of self without committing to the relationship’s definition beyond momentary shared space. As Philippe Rochat... See more
[...] it comes down to, you're not going to change people's diets. You're not going to change people's food preferences, not on any reasonable time scale. It's been tried a million times. Never works. And that meant that it's a technology problem. The way to solve the problem is to make it a losing proposition to be using this technology to produce... See more
“The bigger part of it is just in finding the right ways of thinking, finding the right representations of abstractions, so people can think thoughts that they couldn’t think before.“The example I like to give is back in the days of Roman numerals, basic multiplication was considered this incredibly technical concept that only official... See more
The collection of names is a dictionary. It helps you map different experiences to the same name. Not knowing which name to pin an experience with is a sign of confusion - you’re missing a category. If lots of different names fit, it’s a sign of nuance and complexity. Perhaps, it’s a lollapaloza effect.