Tanuj

The collection of names is a dictionary. It helps you map different experiences to the same name. Not knowing which name to pin an experience with is a sign of confusion - you’re missing a category. If lots of different names fit, it’s a sign of nuance and complexity. Perhaps, it’s a lollapaloza effect.

Precisely because a technology is a reusable, low-resistance path, when a piece of technology catches on widely, it tends to exponentially scale the type of behavior that it makes easier. When TVs exploded in popularity in America, it exponentially scaled the behavior of zoning out in front of a screen, hypnotized by constant visual stimulation.... See more

To start with, content is becoming increasingly resource-intensive. This has a lot to do with the growing importance of video, but a similar trend can be observed among websites. The size of the average web page (defined as the average page size of the 500,000 most popular domains) increased from 0.45 megabytes (MB) in 2010 to 1.7 megabytes in June... See more

Mastering these categories and where they apply will take time and experience. However, knowing the contradictions in each category helps master the category better. We’re using inversion to define the limits of the category.

Why not just publish paper books? If we decided to publish paper books, we would have to: find money, set up logistics, and accept the loss of connection with the book.