We have done a lot of consumer research that basically tells us something incredibly important for this whole story: which is that meat lovers love their meat. They're not going to be persuaded to eliminate it from their diet, or even reduce consumption. They are going to keep eating it. They like it because it's delicious, they like it because the... See more
Advantages of a book in web format: doesn’t require iPad or Kindle, you can actually design it, it’s easy to search, it’s connected with the author, it’s interactive.
Privacy and security in this world mostly means “which private company do you trust with your safety?” The answer often coincides with who has the largest walls and deepest moats.
So what are the problems of relying too heavily on stories? You view your life like "this" [a journey] instead of the mess that it is or it ought to be.
Unsurprisingly, this is a solved problem in a field we Product Designers often ignore—video games—where “feel” is often addressed with a little industry secret called “game feel.” [...] In video games, the button you press to make a character jump is often a simple binary input (pressed or not), and yet the output combines a very finely-tuned... See more
When using our devices, we’re pulled into and solely focused on the glowing world that exists on the screen. We lose both an awareness of self and of the real world context surrounding us. This extension aims to disrupt that trance and remind you that you are here and your computer is there and you are just staring at it and... wow is that really... See more