The functional view bakes in causality. Customers make decisions in situations to achieve outcomes, rather than purely based on likes and dislikes. This framework forces you to think about what happens before and after they use the product.
Technology is not neutral. These tools, processes and systems favour some paths and necessarily disfavour others. The technology-maker decides what to value and endorse, helping to perpetuate some moral slant or system. Even if two technologies have the same ends, differing paths can generate divergent consequences — Facebook and Instagram might... See more
We must start at the beginning: what is technology? Indeed, how deeply do we understand what we make? The increasing power and consequence of technology seems to obscure its definition. Technology is like a cloud; it envelopes and surrounds us, but we can’t quite apprehend it because its omnipresence obscures our vision. We know it familiarly, thus... See more
Someday there's going to be a product, or two products, that are competing with each other, with similar features, and the thing that they're not going to be competing over is like how well the eraser works or how well the select tool works. They are going to be competing at that higher level — of the features that they built that are unique to... See more
I think related to this idea of constrictive mediatypes and layouts is the notion of premeditated workflows verses totally in the control of the user workflows. So typically with software, you have workflows that are designed by a product manager, and they write that into the software, and that's that. So you can imagine, for world building, you... See more
Why put "expandable explanations" in your writing?1. The reader can get the background information they need – just-in-time, not just-in-case – all without: a) you re-explaining the basics for every article, or b) your reader breaking the flow of reading by clicking a link to yet another article.2. So your reader can tailor your article to their... See more