Tanuj

Mastering these categories and where they apply will take time and experience. However, knowing the contradictions in each category helps master the category better. We’re using inversion to define the limits of the category.

I feel like for these complex problems, it's basically impossible to design a framework de novo. And people try this all the time, but it very rarely works. Instead, what happens is you have an application that works well, and then basically you copy and paste that two or three times, and then you look at the diffs, and the things that aren't the... See more

First, narratives tend to be too simple. The point of a narrative is to strip it way, not just into 18 minutes, but most narratives you could present in a sentence or two. So when you strip away detail, you tend to tell stories in terms of good vs. evil, whether it's a story about your own life or a story about politics. Now, some things actually... See more

I believe the common prevailing metaphor—the internet as cloud—is problematic. The internet is not one all-encompassing, mysterious, and untouchable thing. (In early patent drawings depicting the internet, it appears as related shapes: a blob, brain, or explosion.) These metaphors obfuscate the reality that the internet is made up of individual... See more

The weight of my heartache in these cases outweighs the actual tragedy like 10,000:1.

Unsurprisingly, this is a solved problem in a field we Product Designers often ignore—video games—where “feel” is often addressed with a little industry secret called “game feel.” [...] In video games, the button you press to make a character jump is often a simple binary input (pressed or not), and yet the output combines a very finely-tuned... See more

To avoid accidental presses and to make the moment more deliberate and meaningful, we went with a long press. The challenge with a long press is always discoverability—How does one know they’re supposed to hold? The answer is to provide instant feedback with an animation that builds anticipation. [...] Another choice we make to improve... See more

An interface that intentionally exploits the vulnerability of human beings for financial or otherwise selfish gain is inhumane and also despicable.An interface that unintentionally allows the former to take place hasnot been considerate of the full extent of human fragility, and is therefore still inhumane.