Tanuj

Products are easier to reason about when you think of them as functions. They transform an input situation into an output situation.This lets you describe what the product does as a transformation of the user's circumstance instead of a bundle of features.

Knowing the name of this idea gives you a scaffolding to hang your mind on. The name triggers the example in your mind.

In this age of digital cacophony dominated by these platforms, no one is looking out for you… but you. It makes perfect sense, then, when individuals tell me they want their website to do the job of “setting the record straight” on who they are and what they do.

In the early days of The Creative Independent, we sometimes thought of TCI’s website like a house next to a river. We considered the interviews the flowing water, as they were our house’s nutrients and source of life. We would collect and drink from the water every day. But sometimes, depending on its nutrient makeup, the water would change our... See more

Digital documents aren't subject to the constraints of paper. We should hold modern propaganda to a higher standard. By all means, be catchy, eloquent, passionate, and inspiring. But we must be able to dive through the pretty words to see the data and sources beneath.

I think we’ll see communities of users craft downloadable ITEs specific to certain kinds of work or workflows. [...] These kits are a kind of “hypertemplate.” They provide a kind of pre-fabricated foundation for knowledge work that users can share to help others get started. At the same time, power users will use these to capture many aspects of... See more

[...] meat, to a meat consumer, is defined by the sensory pleasures, the nutritional value, the cooking behavior, the familiarity, the affordability. And the way it's made is something that they try to think about as little as possible. So what that means is that for us to call our product meat, is actually just reflecting consumer perceptions — if... See more