Human beings simply aren’t equipped with the necessary bandwidth to process the explosion of information that our world has normalized.To make things worse, it turns out that the desktop metaphor underlying so much of our computing was not equipped to handle it either. In response to the increased stimuli, our Desktops simply started generating... See more
In the words of MIT sociologist Sherry Turkle: computers empowered their users, making them feel smart[er], “in control”, and “more fully participant in the future”.
Before you’ve noticed important details they are, of course, basically invisible. It’s hard to put your attention on them because you don’t even know what you’re looking for. But after you see them they quickly become so integrated into your intuitive models of the world that they become essentially transparent. Do you remember the insights that... See more
Precisely because a technology is a reusable, low-resistance path, when a piece of technology catches on widely, it tends to exponentially scale the type of behavior that it makes easier. When TVs exploded in popularity in America, it exponentially scaled the behavior of zoning out in front of a screen, hypnotized by constant visual stimulation.... See more
For the people who’ve figured out the right incantations to type and buttons-buried-in-submenus to click, computers can automate administrivia, surface information, and make them feel “more fully participant in the future”. But getting there is an arduous journey, and many people get in a place where computers just make things harder. The... See more
Disruptive innovations have weird metabolisms. They have a cost structure and product-market fit that are alien—even toxic—to incumbents, like blue-green algae eating sunlight and generating oxygen. Incumbent companies can’t adapt to it. It’s not in their DNA.