Tanuj

In the course of learning about the flavor, chemistry and textures of meat and so forth, we know quite a lot about the difference between pork and beef. And we know other meats from animals, so to speak, where you set the knobs with respect to the flavor chemistry. And we can navigate that whole space. We can create things that would be unmistakabl... See more

We have done a lot of consumer research that basically tells us something incredibly important for this whole story: which is that meat lovers love their meat. They're not going to be persuaded to eliminate it from their diet, or even reduce consumption. They are going to keep eating it. They like it because it's delicious, they like it because the... See more

Book is a format of different level that is good for presenting a whole system of knowledge.

There is also no state of “completeness” to a website, like a puddle, since they’re ephemeral by nature. Sometimes they can be very big and reflective. Despite their temporal nature, I’ve even seen some creatures thrive in puddles. Meanwhile, some smaller puddles may only last a day.

The functional view bakes in causality. Customers make decisions in situations to achieve outcomes, rather than purely based on likes and dislikes. This framework forces you to think about what happens before and after they use the product.

Book is a sequence of spreadsIn a paper book, a unit of meaning is a spread, and it is absolutely irreplaceable. A spread is a specific place that you can easily remember, find and refer to in a conversation: “read the page about the Museum.”

Privacy and security in this world mostly means “which private company do you trust with your safety?” The answer often coincides with who has the largest walls and deepest moats.

I've also called these multi-media canvases because I think there are two dimensions going on. So one is the canvas-ness, which is at least two, sometimes three dimensions, and the freedom and flexibility to place content items wherever you want — like you were saying, with relative independence. The second axis is multimedia. So which types of med... See more