Disruptive innovations don’t compete against incumbents, they compete with nonconsumption. They start where there is no competition, at the low-end of a market, or in a completely new market. What they offer is not better. It is different. It shifts the basis of competition.
If you’re trying to do impossible things, this effect should chill you to your bones. It means you could be intellectually stuck right at this very moment, with the evidence right in front of your face and you just can’t see it.
In the course of learning about the flavor, chemistry and textures of meat and so forth, we know quite a lot about the difference between pork and beef. And we know other meats from animals, so to speak, where you set the knobs with respect to the flavor chemistry. And we can navigate that whole space. We can create things that would be... See more
Technology is not neutral. These tools, processes and systems favour some paths and necessarily disfavour others. The technology-maker decides what to value and endorse, helping to perpetuate some moral slant or system. Even if two technologies have the same ends, differing paths can generate divergent consequences — Facebook and Instagram might... See more