Tanuj

[...] it comes down to, you're not going to change people's diets. You're not going to change people's food preferences, not on any reasonable time scale. It's been tried a million times. Never works. And that meant that it's a technology problem. The way to solve the problem is to make it a losing proposition to be using this technology to produce... See more

Beware though. Don’t confuse knowing the name of something with knowing something.

Every area you don’t given a damn about you probably should read at least one book in. Because the very best book in that area is superb, and you’re not going to know what it is. So if tennis is something you don’t know anything about, well, read Andre Agassi’s memoir. That’s a wonderful book. You don’t have to know about or care about tennis. And... See more

If you have more categories, you can categorise things better. I think building these categories is worthwhile. Having a common name for a situation is a chunk you can unpack when needed. That’s what all adages, aphorisms, and proverbs are.

The “Coupland” concept explores book discovery as a social activity by allowing readers to build shared libraries and hear about additional texts through existing networks.

We have done a lot of consumer research that basically tells us something incredibly important for this whole story: which is that meat lovers love their meat. They're not going to be persuaded to eliminate it from their diet, or even reduce consumption. They are going to keep eating it. They like it because it's delicious, they like it because the... See more

Nobody tells this to people who are beginners, and I really wish somebody had told this to me.