my app doesn’t need a login system. It doesn’t need an interface to create and manage contacts. It already knows exactly who’s using it. (This makes me think about an old blog post by Clay Shirky: “Situated software, by contrast, doesn’t need to be personalized — it is personal from its inception.”)
I wanted the experience of computation to feel. I wanted the experience to feel fluid. I wanted to create something that users could move through without friction or boundaries.
Everybody I know who does interesting, creative work they went through years where they had really good taste and they could tell that what they were making wasn't as good as they wanted it to be. They knew it fell short. Everybody goes through that.
We love our physical books — a kind of machine — in ways few others love their machines, their software. We have relationships with these simple, hand-powered contraptions that can span decades. And so of course we want our experience with a book — digital or otherwise — to feel not only great but trustworthy. Print has had hundreds of years to... See more
We identified three distinct opportunities — new narratives, social reading with richer context, and providing tools for critical thinking — and developed a design concept around each one.