Stew Fortier
@stewfortier1
Positioning is starting where the reader is, and bringing them to where you want them to go.
A lot of people might be like, ‘OK, we worked on positioning for a week—let’s move on and start executing!’ But I will sit with it for six months, or
In short, his process is all about figuring out where his readers currently are—what resonates with them, what they care about—and bringing them where
You don’t want to have to convince people that they should care about your idea. It’s much better to be convincing them that you have the best book or
