Sterling Proffer

More hours of work don’t mean an increase in productivity — quite the opposite, actually.

The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them.

This is peak Lifestyle. Easier than ever to launch a brand. More goods than ever. Software-enabled, integrated supply chain driven business models. An explosion of online social media cultures. These elements have become omnipresent, splashed across our lives like the patterned splotches of a magic eye book. Stare long enough, and you begin to see... See more

The good news is, you have the freedom to pursue the new opportunities. The bad news is, so does everyone else. The good news is you can do it yourself. The bad news is you have to. Again, it looks easy only in retrospect. It always looks doable, from the perspective of people who have already done it.