Sterling Proffer

9. Create new kinds of art: Web3 gives artists new tools and a new language for creative work. Artists should embrace these opportunities to experiment and try new ways of presenting their craft.

14. Reward Your Biggest Fans

In its early days, Substack primarily catered to a certain set of internet-savvy writers and journalists, lured by the promise of monetizing a direct relationship with their readers. But as it morphs from a niche publishing concern into a heavyweight start-up mentioned in the same breath as Twitter and Facebook, its user base is proliferating... See more

Product teams by nature are power users of their own product. The parts of the product that the product team uses, tend to automatically get improved as the pain is right in front of them. But this leads to building for yourself (or your friends). While that can feed the ego, if you are only building for yourself or power users, you won’t grow. You... See more

To understand your adjacent users, it is helpful to understand the attributes of who is successful today and why they are successful. The reason this is helpful is that your adjacent user is different on one or more of these attributes (but not all). These attributes create vectors of expansion.

2. Fractionalize ownership with royalty-bearing NFTs: “Fractional ownership” is one of the more widely discussed use cases around NFTs. Here, a fraction of a song is sold as an NFT, with the owner then being entitled to the equivalent portion of royalties generated from the commercial exploitation of the song.

Until you recognize that they are adjacent users and commit to helping them, they will remain adjacent. They aren’t going to get there on their own. You have to be passionate about them and learn to view the product from their eyes. If you don’t focus on them, growth slows and your cohorts decay.