Sterling Proffer
@sterling
Sterling Proffer
Deloitte's 2024 Digital Media Trends
Deloitte's 2024 Digital Media Trends explores the convergence of streaming, social media, and gaming and how it is shaping the future of media and entertainment.
www2.deloitte.comThe Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them.
Bangaly Kaba • The Adjacent User Theory
In the past thirty years what it means to be an artist has dramatically changed.
Before the internet, being an artist meant operating in a very specific area where the gatekeepers, critics, and ways of doing things were well-structured and defined. You as the artist plugged into this system if invited (most artists... See more
instagram.comThe Feynman Lectures Recordings
feynmanlectures.caltech.eduOnce you have hypotheses for who is successful and why they are successful, you can hypothesize possible adjacent users segments. This will involve changing one or more of the vectors that you identified.
Bangaly Kaba • The Adjacent User Theory
If tiktok makes the music world look and act more banal, it also, in some cases, makes it sound that way too. One fad is songs that take kindergarten-friendly gimmicks—a countdown, a sound effect—and add adult profanity, making for a cocktail of relatability.
Spencer Kornhaber • TikTok Killed the Video Star
5. Create an experience unlocked by NFTs: These experiences can be either digital or physical. Access to a private Discord or to gated content on a website is a simple kind of experience, but there’s a much wider range of possibilities.