Sterling Proffer

Streaming has changed all the rules. Musicians can upload songs on to a streaming platform without a label. If they still want to sell physical albums, Bandcamp has made it very easy—no label required. They can deal directly with fans, journalists, promoters, booking agents, etc. without a label. They can set up a publishing company with almost no... See more

The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them.

An attitude to life which seeks fulfilment in the s ingle-minded pursuit of wealth - in short, materialism - does not fit into this world, because it contains within itself no limiting principle, while the environment in which it is placed is strictly limited.

6. Play with the building blocks of music: As creators of the “building blocks” of music, music producers are the perfect audience to explore the composability of NFTs. Areas like credit splits, sampling, remixing, beat libraries, engineer and producer DAOs and so on are all waiting for web3 innovators to tackle.

The artists complaining about TikToks aren’t exactly condemning the platform. But they are showing that being on all the time, influencer-style, takes effort and talent that is different from the kind it takes to perform a great song. Do we really want our entertainers demystified and desperate? Are we too cynical and distracted to enjoy... See more

Product teams by nature are power users of their own product. The parts of the product that the product team uses, tend to automatically get improved as the pain is right in front of them. But this leads to building for yourself (or your friends). While that can feed the ego, if you are only building for yourself or power users, you won’t grow. You... See more