Sterling Proffer
@sterling
Sterling Proffer
Productivity and
Social media and creators drive viewers to TV shows, movies, and games
www2.deloitte.com
The second technique is to watch the adjacent user using your product through usability tests. Ideally this is done with trained researchers when possible. Watch the adjacent user try to sign up, activate, see what they struggle on, have them talk about why they are having challenges and what their expectations of the experience are.
Bangaly Kaba • The Adjacent User Theory
The Token Is The Product
m.mirror.xyz
More hours of work don’t mean an increase in productivity — quite the opposite, actually.
William Ballard • Only 4 Hours of Creative Power
Record labels are digging their own grave. They finally have achieved their dream—which is to make money while doing as little work as possible. But the end result is a world in which they add so little value that no successful musician will want them any longer.
Ted Gioia • Record Labels Dig Their Own Grave. And the Shovel is Called TikTok.
