Sterling Proffer
@sterling
Sterling Proffer
Using A.I., Hollywood Agency and Tech Start-Up Aim to Protect Artists
nytimes.com
Adjacent User Theory demands an entirely different approach to being ‘user centric’. Static personas are OUT. Dynamic evolving personas that incorporate product adoption behavior are the standard to strive for. Every 3-6 months during hyper growth, you have to reorient your team around the next adjacent user, what they care about, and what problems... See more
Bangaly Kaba • The Adjacent User Theory
Social media and creators drive viewers to TV shows, movies, and games
www2.deloitte.com
There’s a growing body of evidence that suggests new artists who are enjoying success are emerging from scenes they participate in or are creating around themselves.