Sterling Proffer

The artists complaining about TikToks aren’t exactly condemning the platform. But they are showing that being on all the time, influencer-style, takes effort and talent that is different from the kind it takes to perform a great song. Do we really want our entertainers demystified and desperate? Are we too cynical and distracted to enjoy... See more

To understand your adjacent users, it is helpful to understand the attributes of who is successful today and why they are successful. The reason this is helpful is that your adjacent user is different on one or more of these attributes (but not all). These attributes create vectors of expansion.

Practice too little, and you never become world-class. Practice too much, and you increase the odds of being struck down by injury, draining yourself mentally, or burning out.

If you want to earn the sharing behaviors that lead to your work reaching a greater audience than the one you’ve already got, you’ll need a great answer to this question:Who Will Amplify This? And Why?