Sterling Proffer

7. Create a private community or fan club: For musicians, this might mean something like a fan club where the NFT acts as a membership pass into the club. With that membership comes all kinds of perks: meet-and-greets, early or exclusive access to merch and tickets, unreleased music, artist Q&As, etc.

The top 1% of musicians now make ~77% of revenue in music. Many factions of the independent musical infrastructure have become closer and closer aligned with corporate interests and advertising supported journalistic models in order to keep their head just slightly above water, and are in danger of losing their distinction and identity as a result.

12. Curate your own marketplace: The more new content gets created, the more curation matters. As the music industry transitions to web3, curators who add context and meaning to music, and guide us through what’s good and what’s not, will become increasingly important.

The industrial economy laid claim to our bodies. The knowledge economy laid claim to our minds. Now the creative economy is laying claim to our souls. Like the farmer with the proverbial pig, we use everything except the squeal. The squeal is when we realize what’s happening to us.

This is the publishing paradox nowadays: opportunities come to you in direct proportion to your ability to operate without them.