Sterling Proffer

Are you actively practicing generosity and vulnerability in order to make the connections between you and others clear, open, available, durable? Generosity here means giving of what you have without strings or expectations attached. Vulnerability means showing your needs.

Upon reaching an equilibrium between free and paid content, creators and communities face another dilemma. Their revenue correlates directly with how much content they can produce. But reapplying that method forever would mean constantly increasing content output until every waking hour was devoted to production. Beyond sounding exhausting, studies... See more

For the last decade, it has been hard to imagine a world outside of the cultural production service economy. But we are leaving branded lifestyles behind, and stepping into a new world of belief, faith, and meaning. What types of culture is worth creating? What types of people do we want to become? Whether as founder, stewards, leaders, lurkers,... See more

Adjacent User Theory demands an entirely different approach to being ‘user centric’. Static personas are OUT. Dynamic evolving personas that incorporate product adoption behavior are the standard to strive for. Every 3-6 months during hyper growth, you have to reorient your team around the next adjacent user, what they care about, and what problems... See more

But social media has created a mass ability to publish images and curate them. On Tumblr and Pinterest and Are.na, you can group images into categories and comment on them. Through cheaper, consumer-grade media production tools, ideas once restricted to the underground or the zine now have glossy indie magazines, self-burnt mixtapes, and dozens of... See more

11. Sell a sync license: NFTs offer a potential opportunity for simplifying the sync licensing process. By embedding a complex set of rights and licenses into a fairly liquid digital token, copyright owners can simplify how they issue licenses and how everyone gets paid.