Sterling Proffer

Creators and communities do what they do because they love their world, and they want to invite more people into it. It’s about delivering non-replicable value to passionate audiences. As you scale, you will reach a point where it’s impossible — indeed, damaging — to devote more hours of the day to creative endeavors.

Great art, even good art, relies on the existence of individuals who are able to devote the lion’s share of their energy to producing it—in other words, professionals.

An attitude to life which seeks fulfilment in the s ingle-minded pursuit of wealth - in short, materialism - does not fit into this world, because it contains within itself no limiting principle, while the environment in which it is placed is strictly limited.

The first TikTok stars were slow to realize how much negotiating power they actually possessed—they’re just youngsters, after all. So they got dazzled by the promise of a big upfront payment from a label. But in the last few months, many have started to figure out that the so-called ‘advance against future royalties’ is actually just a loan under a... See more