Sterling Proffer

An attitude to life which seeks fulfilment in the s ingle-minded pursuit of wealth - in short, materialism - does not fit into this world, because it contains within itself no limiting principle, while the environment in which it is placed is strictly limited.

Think about the last thing you made that fell flat. When you created it, did you have a particular person in mind who would especially appreciate and benefit from that work? Or maybe a group of people?

Solving for your adjacent user is not short term thinking; it is this disciplined sequential execution that will enable your longer-term roadmap and faster growth.

“A writer,” said Thomas Mann, “is someone for whom writing is more difficult than it is for other people.” More difficult, because there is more for you to do, more that you know how to do, and because you hold yourself to higher standards.