Sterling Proffer

Solving for your adjacent user is not short term thinking; it is this disciplined sequential execution that will enable your longer-term roadmap and faster growth.

On TikTok, new songs surge or flop based on how effectively they entice users to perform some slapdash feat: a simple dance, a costume change sourced from the bedroom closet, a cute or cringe confession. With a booming, young user base, TikTok has become a music-promotion ecosystem of extreme importance. That ecosystem thrives on calculated... See more

From the point of view of Buddhist economics, therefore, production from local resources for local needs is the most rational way of economic life, while dependence on imports from afar and the consequent need to produce for export to unknown and distant peoples is highly uneconomic and justifiable only in exceptional cases and on a small scale.

"The one unforgivable sin is to be boring."

The rule is simple: Do not be a commodity. Do not be easily comparable to other people who have, roughly, the same set of skills and the same background. The rule may be simple, but its history and implications are incredibly rich.

8.  Build with your squad

Humans are unique because we compete when it isn’t necessary. We could reason our way to more sustainable processes, but we use our intelligence to outsmart each other. We compete for fun, for ego.