Sterling Proffer

8.  Build with your squad

I have occasionally been asked why I’m obsessed with brands. The answer is that brands are things made out of belief. They are amorphous *meanings* that structure our relationships; they are already the same sort of thing that a religion or a culture is. With the cultural production service economy, and now with cryptocurrencies, all of the... See more

Substack become a haven for writers who find, for one reason or another, that traditional media no longer works for them. Substack will never be able to offer the deep institutional backing and editorial muscle that comes with working at a place like The New York Times. But it’s able to provide limited assistance with editing, legal, design, photo... See more

"The one unforgivable sin is to be boring."

If you want to earn the sharing behaviors that lead to your work reaching a greater audience than the one you’ve already got, you’ll need a great answer to this question:Who Will Amplify This? And Why?