Sterling Proffer

4. Capture meaningful cultural moments: NFTs are not valuable because of “utility” or vague notions of community. The real value of NFTs comes from the “meaning” they represent as the cultural artifacts of communities.

The civic fathers who presided over the industrial cities of the late nineteenth and early and middle twentieth centuries—the Rockefellers and Carnegies who built the museums and libraries and concert halls—supported culture as an end in itself: a public good, a social value, a point of local and national pride. Today’s planners and plutocrats... See more

Let’s cut to the chase. If this TikTok-ification of the music biz continues, what will be the end result? Here it is, in a single sentence: Only unsuccessful musicians still need a label. Think over the deep implications of that fact.

5. Create an experience unlocked by NFTs: These experiences can be either digital or physical. Access to a private Discord or to gated content on a website is a simple kind of experience, but there’s a much wider range of possibilities.