Sterling Proffer

Streaming has changed all the rules. Musicians can upload songs on to a streaming platform without a label. If they still want to sell physical albums, Bandcamp has made it very easy—no label required. They can deal directly with fans, journalists, promoters, booking agents, etc. without a label. They can set up a publishing company with almost no... See more

10. Bridge physical and digital worlds through NFTs: While NFTs are sometimes viewed as being exclusively digital, what they actually offer is the digitization of both physical and digital objects. By enabling digital scarcity, NFTs can now reflect the physical scarcity of our analog world.

The cycle is dizzying and numbing: The allure of authenticity invites fascination and then, inevitably, skepticism. All along, truth and trust aren’t celebrated; they’re destabilized.

For the last decade, it has been hard to imagine a world outside of the cultural production service economy. But we are leaving branded lifestyles behind, and stepping into a new world of belief, faith, and meaning. What types of culture is worth creating? What types of people do we want to become? Whether as founder, stewards, leaders, lurkers,... See more