Sterling Proffer

Once you have hypotheses for who is successful and why they are successful, you can hypothesize possible adjacent users segments. This will involve changing one or more of the vectors that you identified.

This is the publishing paradox nowadays: opportunities come to you in direct proportion to your ability to operate without them.

Practice too little, and you never become world-class. Practice too much, and you increase the odds of being struck down by injury, draining yourself mentally, or burning out.

If you are in a leadership position, make sure you have a circle of people who can tell you the truth, and to whom you can speak the truth. Bring others into shared leadership with you, and/or collaborate with other formations so you don’t get too enamored of your singular vision.