Sterling Proffer

I suggested that Substack’s day of reckoning may still lie ahead. The bigger Substack gets, the more ideologically diverse its author pool becomes, the greater the chances for highly inflammatory, potentially harmful content.

Humans are unique because we compete when it isn’t necessary. We could reason our way to more sustainable processes, but we use our intelligence to outsmart each other. We compete for fun, for ego.

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Let’s cut to the chase. If this TikTok-ification of the music biz continues, what will be the end result? Here it is, in a single sentence: Only unsuccessful musicians still need a label. Think over the deep implications of that fact.

The industrial economy laid claim to our bodies. The knowledge economy laid claim to our minds. Now the creative economy is laying claim to our souls. Like the farmer with the proverbial pig, we use everything except the squeal. The squeal is when we realize what’s happening to us.

2. Fractionalize ownership with royalty-bearing NFTs: “Fractional ownership” is one of the more widely discussed use cases around NFTs. Here, a fraction of a song is sold as an NFT, with the owner then being entitled to the equivalent portion of royalties generated from the commercial exploitation of the song.