Sterling Proffer

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But social media has created a mass ability to publish images and curate them. On Tumblr and Pinterest and Are.na, you can group images into categories and comment on them. Through cheaper, consumer-grade media production tools, ideas once restricted to the underground or the zine now have glossy indie magazines, self-burnt mixtapes, and dozens of... See more

Streaming has changed all the rules. Musicians can upload songs on to a streaming platform without a label. If they still want to sell physical albums, Bandcamp has made it very easy—no label required. They can deal directly with fans, journalists, promoters, booking agents, etc. without a label. They can set up a publishing company with almost no... See more

What artists really need, writes Amy Whitaker in Art Thinking, “is not to be paid to make the things they already know how to make, but to somehow find space inside their financials to play and take risks to develop the next thing.”

The further from goods and services you go, the closer you get to ideology and belief. If it’s the case that the goods and services are a means to a different end rather than the other way around, the question is: what are you leading your subscribers towards?