Sterling Proffer
@sterling
Sterling Proffer
The first TikTok stars were slow to realize how much negotiating power they actually possessed—they’re just youngsters, after all. So they got dazzled by the promise of a big upfront payment from a label. But in the last few months, many have started to figure out that the so-called ‘advance against future royalties’ is actually just a loan under a... See more
Ted Gioia • Record Labels Dig Their Own Grave. And the Shovel is Called TikTok.
music and
Think about the last thing you made that fell flat. When you created it, did you have a particular person in mind who would especially appreciate and benefit from that work? Or maybe a group of people?
Rand Fishkin • Who Will Amplify This? And Why? - SparkToro
The industrial economy laid claim to our bodies. The knowledge economy laid claim to our minds. Now the creative economy is laying claim to our souls. Like the farmer with the proverbial pig, we use everything except the squeal. The squeal is when we realize what’s happening to us.
William Deresiewicz • The Death of the Artist: How Creators Are Struggling to Survive in the Age of Billionaires and Big Tech
Until you recognize that they are adjacent users and commit to helping them, they will remain adjacent. They aren’t going to get there on their own. You have to be passionate about them and learn to view the product from their eyes. If you don’t focus on them, growth slows and your cohorts decay.