Sterling Proffer
@sterling
Sterling Proffer
h/t Nick Susi
There’s a growing body of evidence that suggests new artists who are enjoying success are emerging from scenes they participate in or are creating around themselves.
The Record Label Crisis
An attitude to life which seeks fulfilment in the single-minded pursuit of wealth – in short, materialism – does not fit into this world, because it contains within itself no limiting principle, while the environment in which it is placed is strictly limited
E.F. Schumacher • Small Is Beautiful: Economics as if People Mattered (Harper Perennial Modern Thought)
Enjoyment appears at the boundary between boredom and anxiety, when the challenges are just balanced with the person’s capacity to act.
Mihaly Csikszentmihalyi • Flow: The Psychology of Happiness
Once you have hypotheses for who is successful and why they are successful, you can hypothesize possible adjacent users segments. This will involve changing one or more of the vectors that you identified.
Bangaly Kaba • The Adjacent User Theory
5. Create an experience unlocked by NFTs: These experiences can be either digital or physical. Access to a private Discord or to gated content on a website is a simple kind of experience, but there’s a much wider range of possibilities.