Sterling Proffer

13. Collab with an established community or brand: One of the biggest trends in media and commerce has been the rising impact of brand collaborations. Whether it’s pop stars bringing in A-List producers, remixers or features to bolster a track or Supreme collaborating with the likes of Louis Vuitton and Comme des Garçons, collabs have become an... See more

4. Capture meaningful cultural moments: NFTs are not valuable because of “utility” or vague notions of community. The real value of NFTs comes from the “meaning” they represent as the cultural artifacts of communities.

Building Habit—Not Page Views—Matters Most For Keeping Subscribers, Data Analysis Finds

So to me, the problem is not with the buying, nor even with the culture-grifting of brands, but with some kind of insufficiency on the part of the companies themselves. If the meanings they have on offer are starved versions of cultural membership, then perhaps, I started to feel, the brands aren’t going far enough. Could we imagine a version of a... See more

If tiktok makes the music world look and act more banal, it also, in some cases, makes it sound that way too. One fad is songs that take kindergarten-friendly gimmicks—a countdown, a sound effect—and add adult profanity, making for a cocktail of relatability.