Sterling Proffer

As I struggled with these thoughts early on, I wanted to explore what it would mean for brands and subcultures to merge more fully, to offer a much deeper and richer meaning. This set me on a quest to learn about cults. I read about organizations which were abusive and manipulative, but which still managed to create meaningful practices that... See more

There’s a growing body of evidence that suggests new artists who are enjoying success are emerging from scenes they participate in or are creating around themselves.

6. Play with the building blocks of music: As creators of the “building blocks” of music, music producers are the perfect audience to explore the composability of NFTs. Areas like credit splits, sampling, remixing, beat libraries, engineer and producer DAOs and so on are all waiting for web3 innovators to tackle.

Once you have hypotheses for who is successful and why they are successful, you can hypothesize possible adjacent users segments. This will involve changing one or more of the vectors that you identified.

More hours of work don’t mean an increase in productivity — quite the opposite, actually.