Sterling Proffer

But social media has created a mass ability to publish images and curate them. On Tumblr and Pinterest and Are.na, you can group images into categories and comment on them. Through cheaper, consumer-grade media production tools, ideas once restricted to the underground or the zine now have glossy indie magazines, self-burnt mixtapes, and dozens of... See more

The rule is simple: Do not be a commodity. Do not be easily comparable to other people who have, roughly, the same set of skills and the same background. The rule may be simple, but its history and implications are incredibly rich.

Search engines, social networks, content platforms, publications with influence, word of mouth—none of them work unless people engage and amplify. That “amplification” looks very different from channel to channel, of course. In word of mouth, it’s literally whether someone talks or types about you. With publications, it’s whether their editor(s)... See more

I suggest that the foundations of peace cannot be laid by universal prosperity, in the modem sense. because such prosperity, if attainable at all. is attainable only by cultivating such drives of human nature as greed and envy, which destroy intelligence, happiness, serenity, and thereby the peacefulness of man.

If you can sell a book, which is the most oversaturated and underpriced product in the world, you can sell anything.”

14. Reward Your Biggest Fans