Sterling Proffer

Once you have hypotheses for who is successful and why they are successful, you can hypothesize possible adjacent users segments. This will involve changing one or more of the vectors that you identified.

Some commenters scoffed at the sight of celebrities carping about the work of being famous. But these artists have hardly been lazy or reluctant to play the music business’s games. Each of them is known for elaborate music videos, spectacular stage productions, and otherworldly fashion. They’ve hustled, for all of their careers, to seem larger than... See more

You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.

1. Sell music or visual art as a collectible NFT: This is the most common model for music NFTs today. Artists will sell music or media (photo/video) related to their music as an NFT. Platforms like Catalog, Sound, Nina or MintSongs focus on music itself. But you can also offer derivative assets like music videos, demo recordings, alternative... See more

Practice too little, and you never become world-class. Practice too much, and you increase the odds of being struck down by injury, draining yourself mentally, or burning out.

The second technique is to watch the adjacent user using your product through usability tests. Ideally this is done with trained researchers when possible. Watch the adjacent user try to sign up, activate, see what they struggle on, have them talk about why they are having challenges and what their expectations of the experience are.

An attitude to life which seeks fulfilment in the s ingle-minded pursuit of wealth - in short, materialism - does not fit into this world, because it contains within itself no limiting principle, while the environment in which it is placed is strictly limited.