Sterling Proffer

Once you have hypotheses for who is successful and why they are successful, you can hypothesize possible adjacent users segments. This will involve changing one or more of the vectors that you identified.

This is the publishing paradox nowadays: opportunities come to you in direct proportion to your ability to operate without them.

Great art, even good art, relies on the existence of individuals who are able to devote the lion’s share of their energy to producing it—in other words, professionals.

Some users have already burned out, which raises the question of how many people with a coveted pro deal will find Substack’s grind unsustainable once they exhaust their advances. At the same time, many other writers simply won’t be able to make a living on Substack no matter how hard they try. But nevertheless, Substack’s growing cast of... See more

Think about the last thing you made that fell flat. When you created it, did you have a particular person in mind who would especially appreciate and benefit from that work? Or maybe a group of people?

11. Sell a sync license: NFTs offer a potential opportunity for simplifying the sync licensing process. By embedding a complex set of rights and licenses into a fairly liquid digital token, copyright owners can simplify how they issue licenses and how everyone gets paid.