Sterling Proffer

Adjacent User Theory demands an entirely different approach to being ‘user centric’. Static personas are OUT. Dynamic evolving personas that incorporate product adoption behavior are the standard to strive for. Every 3-6 months during hyper growth, you have to reorient your team around the next adjacent user, what they care about, and what problems... See more

9. Create new kinds of art: Web3 gives artists new tools and a new language for creative work. Artists should embrace these opportunities to experiment and try new ways of presenting their craft.