Sterling Proffer

People are looking for more meaningful narratives and communities than brands can offer, and companies want to supply this “meaning demand”—but are structurally disincentivized to do so.

3. Fund one-time projects and moonshot ideas: One of the benefits of crypto is giving fragmented groups of people the tools to rapidly coordinate around shared ideas. Artists, fans and music companies can use NFTs to crowdfund one-time projects and moonshot ideas.