Sterling Proffer

If tiktok makes the music world look and act more banal, it also, in some cases, makes it sound that way too. One fad is songs that take kindergarten-friendly gimmicks—a countdown, a sound effect—and add adult profanity, making for a cocktail of relatability.

As I struggled with these thoughts early on, I wanted to explore what it would mean for brands and subcultures to merge more fully, to offer a much deeper and richer meaning. This set me on a quest to learn about cults. I read about organizations which were abusive and manipulative, but which still managed to create meaningful practices that... See more

14. Reward Your Biggest Fans

Are you actively practicing generosity and vulnerability in order to make the connections between you and others clear, open, available, durable? Generosity here means giving of what you have without strings or expectations attached. Vulnerability means showing your needs.