Sterling Proffer

Some of the most prolific figures in literature, math, and science spent only four-to-five ours doing their most creative and profound work. The rest of the time, they focused their attention on spending time with family and friends and taking advantage of rest as much as possible. In short, creative productivity is not based on the number of hours... See more

Once you have hypotheses for who is successful and why they are successful, you can hypothesize possible adjacent users segments. This will involve changing one or more of the vectors that you identified.