Sterling Proffer
@sterling
Sterling Proffer
Most product teams know their existing users pretty well. But your future audience is always evolving. The challenges that these potential users face in adopting the product increase over time. Without a team dedicated to understanding, advocating, and building for your next set of users, you end up never expanding your audience. This stalls... See more
Bangaly Kaba • The Adjacent User Theory
Stop optimizing for a CAC:LTV ratio of 1:3
elenaverna.substack.com
blob:https://stateofcreate.co/917d825b-7476-42f9-9906-b9993ad28f27
Are you actively practicing generosity and vulnerability in order to make the connections between you and others clear, open, available, durable? Generosity here means giving of what you have without strings or expectations attached. Vulnerability means showing your needs.
Adrienne Maree Brown • Emergent Strategy: Shaping Change, Changing Worlds (Emergent Strategy, 0)
The rule is simple: Do not be a commodity. Do not be easily comparable to other people who have, roughly, the same set of skills and the same background. The rule may be simple, but its history and implications are incredibly rich.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
