Sterling Proffer

I have occasionally been asked why I’m obsessed with brands. The answer is that brands are things made out of belief. They are amorphous *meanings* that structure our relationships; they are already the same sort of thing that a religion or a culture is. With the cultural production service economy, and now with cryptocurrencies, all of the... See more

From the point of view of Buddhist economics, therefore, production from local resources for local needs is the most rational way of economic life, while dependence on imports from afar and the consequent need to produce for export to unknown and distant peoples is highly uneconomic and justifiable only in exceptional cases and on a small scale.

Search engines, social networks, content platforms, publications with influence, word of mouth—none of them work unless people engage and amplify. That “amplification” looks very different from channel to channel, of course. In word of mouth, it’s literally whether someone talks or types about you. With publications, it’s whether their editor(s)... See more

More hours of work don’t mean an increase in productivity — quite the opposite, actually.