Sterling Proffer
@sterling
Sterling Proffer
Product teams by nature are power users of their own product. The parts of the product that the product team uses, tend to automatically get improved as the pain is right in front of them. But this leads to building for yourself (or your friends). While that can feed the ego, if you are only building for yourself or power users, you won’t grow. You... See more
Bangaly Kaba • The Adjacent User Theory
The rule is simple: Do not be a commodity. Do not be easily comparable to other people who have, roughly, the same set of skills and the same background. The rule may be simple, but its history and implications are incredibly rich.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
People are looking for more meaningful narratives and communities than brands can offer, and companies want to supply this “meaning demand”—but are structurally disincentivized to do so.
Toby Shorin • Life After Lifestyle
Are you actively practicing generosity and vulnerability in order to make the connections between you and others clear, open, available, durable? Generosity here means giving of what you have without strings or expectations attached. Vulnerability means showing your needs.
Adrienne Maree Brown • Emergent Strategy: Shaping Change, Changing Worlds (Emergent Strategy, 0)
Adjacent User Theory demands an entirely different approach to being ‘user centric’. Static personas are OUT. Dynamic evolving personas that incorporate product adoption behavior are the standard to strive for. Every 3-6 months during hyper growth, you have to reorient your team around the next adjacent user, what they care about, and what problems... See more
Bangaly Kaba • The Adjacent User Theory
