Sterling Proffer

@sterling

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The Adjacent User Theory

Bangaly Kaba andrewchen.com

All about social networks and

Social media and creators drive viewers to TV shows, movies, and games

www2.deloitte.com

I have occasionally been asked why I’m obsessed with brands. The answer is that brands are things made out of belief. They are amorphous *meanings* that structure our relationships; they are already the same sort of thing that a religion or a culture is. With the cultural production service economy, and now with cryptocurrencies, all of the... See more

Toby Shorin • Life After Lifestyle

What Is Indie TV? How Mark Duplass Is Using His ‘Morning Show’ Paychecks to Launch a New Model for the Small Screen

Selome Hailu variety.com

Record Labels Dig Their Own Grave. And the Shovel is Called TikTok.

Ted Gioia tedgioia.substack.com

music and

The artists complaining about TikToks aren’t exactly condemning the platform. But they are showing that being on all the time, influencer-style, takes effort and talent that is different from the kind it takes to perform a great song. Do we really want our entertainers demystified and desperate? Are we too cynical and distracted to enjoy... See more

Spencer Kornhaber • TikTok Killed the Video Star

Why Greatness Cannot Be Planned: The Myth of the Objective

Kenneth Stanley • 6 highlights

amazon.com

Cover of Why Greatness Cannot Be Planned: The Myth of the Objective

innovation and Business Building

Once you have hypotheses for who is successful and why they are successful, you can hypothesize possible adjacent users segments. This will involve changing one or more of the vectors that you identified.