Sterling Proffer

The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them.

What artists really need, writes Amy Whitaker in Art Thinking, “is not to be paid to make the things they already know how to make, but to somehow find space inside their financials to play and take risks to develop the next thing.”

Do you already know that your existence--who and how you are--is in and of itself a contribution to the people and place around you? Not after or because you do some particular thing, but simply the miracle of your life. And that the people around you, and the place(s), have contributions as well? Do you understand that your quality of life and... See more

Until you recognize that they are adjacent users and commit to helping them, they will remain adjacent. They aren’t going to get there on their own. You have to be passionate about them and learn to view the product from their eyes. If you don’t focus on them, growth slows and your cohorts decay.

To understand why foundation models represent a “phase change in ai”, in the words of Fei-Fei Li, the co-director of Stanford University’s Institute for Human-Centred ai, it helps to get a sense of how they differ from what went before.

9. Create new kinds of art: Web3 gives artists new tools and a new language for creative work. Artists should embrace these opportunities to experiment and try new ways of presenting their craft.