Sterling Proffer

More hours of work don’t mean an increase in productivity — quite the opposite, actually.

Record labels are digging their own grave. They finally have achieved their dream—which is to make money while doing as little work as possible. But the end result is a world in which they add so little value that no successful musician will want them any longer.

If you were to study some of the most admired creative thinkers, writers, and artists to have ever lived, you would find that all shared a passion for their work, an intense desire to succeed, and an almost superhuman capacity to focus. Yet, when you look closely at their daily lives, they only spent a few hours a day doing what we would recognize... See more

There is such urgency in the multitude of crises we face, it can make it hard to remember that in fact it is urgency thinking (urgent constant unsustainable growth) that got us to this point, and that our potential success lies in doing deep, slow, intentional work.

Glaringly, the prominent artists complaining about record labels demanding TikToks tend to be Millennials who love a good music video—or at least seem to appreciate the power of cultivating distance from their listeners.