Sterling Proffer
@sterling
Sterling Proffer
8. Build with your squad
Justin De Marco • The Musician’s Guide to Web3
Productivity and
Nonprofit Is Not a Business Model - A Media Operator
amediaoperator.com
Is the new Dune 2 poster supposed to look like a meme?
creativebloq.com
The second technique is to watch the adjacent user using your product through usability tests. Ideally this is done with trained researchers when possible. Watch the adjacent user try to sign up, activate, see what they struggle on, have them talk about why they are having challenges and what their expectations of the experience are.
Bangaly Kaba • The Adjacent User Theory
Substack become a haven for writers who find, for one reason or another, that traditional media no longer works for them. Substack will never be able to offer the deep institutional backing and editorial muscle that comes with working at a place like The New York Times. But it’s able to provide limited assistance with editing, legal, design, photo... See more