Sterling Proffer

Search engines, social networks, content platforms, publications with influence, word of mouth—none of them work unless people engage and amplify. That “amplification” looks very different from channel to channel, of course. In word of mouth, it’s literally whether someone talks or types about you. With publications, it’s whether their editor(s)... See more

Practice too little, and you never become world-class. Practice too much, and you increase the odds of being struck down by injury, draining yourself mentally, or burning out.