Sterling Proffer

Product teams overvalue hitting home runs vs hitting 100 singles back to back. This leads them to take bigger swings by going after bigger markets of new users. They get bogged down by trying to establish product-market fit for a new set of users and never fulfill the potential of their current product-market fit.

14. Reward Your Biggest Fans

The second technique is to watch the adjacent user using your product through usability tests. Ideally this is done with trained researchers when possible. Watch the adjacent user try to sign up, activate, see what they struggle on, have them talk about why they are having challenges and what their expectations of the experience are.

Some of the most prolific figures in literature, math, and science spent only four-to-five ours doing their most creative and profound work. The rest of the time, they focused their attention on spending time with family and friends and taking advantage of rest as much as possible. In short, creative productivity is not based on the number of hours... See more

If you want to earn the sharing behaviors that lead to your work reaching a greater audience than the one you’ve already got, you’ll need a great answer to this question:Who Will Amplify This? And Why?