Sterling Proffer
@sterling
Sterling Proffer
Emergent Strategy: Shaping Change, Changing Worlds (Emergent Strategy, 0)
Adrienne Maree Brownamazon.com
Stop optimizing for a CAC:LTV ratio of 1:3
elenaverna.substack.com
Magazines make a comeback
axios.com
This is peak Lifestyle. Easier than ever to launch a brand. More goods than ever. Software-enabled, integrated supply chain driven business models. An explosion of online social media cultures. These elements have become omnipresent, splashed across our lives like the patterned splotches of a magic eye book. Stare long enough, and you begin to see... See more
Toby Shorin • Life After Lifestyle
Small Is Beautiful: Economics as if People Mattered (Harper Perennial Modern Thought)
E.F. Schumacher • 5 highlights
amazon.com
economic growth and
Most product teams know their existing users pretty well. But your future audience is always evolving. The challenges that these potential users face in adopting the product increase over time. Without a team dedicated to understanding, advocating, and building for your next set of users, you end up never expanding your audience. This stalls... See more