Sterling Proffer
@sterling
Sterling Proffer
The good news is, you have the freedom to pursue the new opportunities. The bad news is, so does everyone else. The good news is you can do it yourself. The bad news is you have to. Again, it looks easy only in retrospect. It always looks doable, from the perspective of people who have already done it.
William Deresiewicz • The Death of the Artist: How Creators Are Struggling to Survive in the Age of Billionaires and Big Tech
The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them.
Bangaly Kaba • The Adjacent User Theory
Identify the set of things that you love to do and that you do well. You don’t need to be the best in the world at something. People often succeed because they have a set of various skills that don’t normally go together.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
The second technique is to watch the adjacent user using your product through usability tests. Ideally this is done with trained researchers when possible. Watch the adjacent user try to sign up, activate, see what they struggle on, have them talk about why they are having challenges and what their expectations of the experience are.
Bangaly Kaba • The Adjacent User Theory
3. Fund one-time projects and moonshot ideas: One of the benefits of crypto is giving fragmented groups of people the tools to rapidly coordinate around shared ideas. Artists, fans and music companies can use NFTs to crowdfund one-time projects and moonshot ideas.