Sterling Proffer
@sterling
Sterling Proffer
Product teams overvalue hitting home runs vs hitting 100 singles back to back. This leads them to take bigger swings by going after bigger markets of new users. They get bogged down by trying to establish product-market fit for a new set of users and never fulfill the potential of their current product-market fit.
Bangaly Kaba • The Adjacent User Theory
Humans are unique because we compete when it isn’t necessary. We could reason our way to more sustainable processes, but we use our intelligence to outsmart each other. We compete for fun, for ego.
Adrienne Maree Brown • Emergent Strategy: Shaping Change, Changing Worlds (Emergent Strategy, 0)
What happens when the creative class makes their own currencies?
jamesbeck.mirror.xyz
9. Create new kinds of art: Web3 gives artists new tools and a new language for creative work. Artists should embrace these opportunities to experiment and try new ways of presenting their craft.
Justin De Marco • The Musician’s Guide to Web3
You need to force the team to be the adjacent user by experiencing the product in the conditions and settings that the adjacent user is experiencing. This is commonly referred to as dog-fooding. This starts by making sure the team is constantly experiencing new user flows, empty states, and product states that require a certain amount of usage... See more