Sterling Proffer

There’s a growing body of evidence that suggests new artists who are enjoying success are emerging from scenes they participate in or are creating around themselves.

"The one unforgivable sin is to be boring."

You need to force the team to be the adjacent user by experiencing the product in the conditions and settings that the adjacent user is experiencing. This is commonly referred to as dog-fooding. This starts by making sure the team is constantly experiencing new user flows, empty states, and product states that require a certain amount of usage... See more