Sterling Proffer

Solving for your adjacent user is not short term thinking; it is this disciplined sequential execution that will enable your longer-term roadmap and faster growth.

If you are in a leadership position, make sure you have a circle of people who can tell you the truth, and to whom you can speak the truth. Bring others into shared leadership with you, and/or collaborate with other formations so you don’t get too enamored of your singular vision.