Sterling Proffer

Once you have hypotheses for who is successful and why they are successful, you can hypothesize possible adjacent users segments. This will involve changing one or more of the vectors that you identified.

If you want to earn the sharing behaviors that lead to your work reaching a greater audience than the one you’ve already got, you’ll need a great answer to this question:Who Will Amplify This? And Why?

Emergent properties are linked to another highly promising feature: flexibility. Earlier generations of ai systems were good for only one purpose, often a pretty specific one. The new models can be reassigned from one type of problem to another with relative ease by means of fine tuning. It is a measure of the importance of this trait that, within... See more

The 2010s is what I want to call the era of Lifestyle. You know what it felt like, because you lived through it. And I did too. Since 2014 I have lived in New York, inside the machine where Lifestyle is made. Spending my waking moments moving through these branded experiences, I felt they they pointed to something I could say but not name.

Some commenters scoffed at the sight of celebrities carping about the work of being famous. But these artists have hardly been lazy or reluctant to play the music business’s games. Each of them is known for elaborate music videos, spectacular stage productions, and otherworldly fashion. They’ve hustled, for all of their careers, to seem larger than... See more

You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.