Sterling Proffer

Identify the set of things that you love to do and that you do well. You don’t need to be the best in the world at something. People often succeed because they have a set of various skills that don’t normally go together.

Adjacent User Theory demands an entirely different approach to being ‘user centric’. Static personas are OUT. Dynamic evolving personas that incorporate product adoption behavior are the standard to strive for. Every 3-6 months during hyper growth, you have to reorient your team around the next adjacent user, what they care about, and what problems... See more

The top 1% of musicians now make ~77% of revenue in music. Many factions of the independent musical infrastructure have become closer and closer aligned with corporate interests and advertising supported journalistic models in order to keep their head just slightly above water, and are in danger of losing their distinction and identity as a result.