Sterling Proffer
@sterling
Sterling Proffer
14. Reward Your Biggest Fans
Justin De Marco • The Musician’s Guide to Web3
Stop optimizing for a CAC:LTV ratio of 1:3
elenaverna.substack.com
Substack become a haven for writers who find, for one reason or another, that traditional media no longer works for them. Substack will never be able to offer the deep institutional backing and editorial muscle that comes with working at a place like The New York Times. But it’s able to provide limited assistance with editing, legal, design, photo... See more
Joe Pompeo • “There Has to Be a Line”: Substack’s Founders Dive Headfirst Into the Culture Wars
Magazines make a comeback
axios.com
h/t Nick Susi
The first TikTok stars were slow to realize how much negotiating power they actually possessed—they’re just youngsters, after all. So they got dazzled by the promise of a big upfront payment from a label. But in the last few months, many have started to figure out that the so-called ‘advance against future royalties’ is actually just a loan under a... See more