Sofia
@sofiasylvia
Sofia
He used a seven-step formula to outline his copy. This formula is now called “Bob Stone’s Gem.” It’s simple: Benefit: begin with your strongest benefit. Expansion: expand on your strongest benefit. Positive: explain what the prospect will get. Proof: prove the value with past experience. Negative: explain the consequences of inaction. Summary: sum
... See moreEddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
Connect your claims to the beliefs required for your customer to buy. Flood your content with proof. Throw in colors, sounds, feelings— the whole shebang. Hit your point from every angle. Make your case bulletproof.
Billy Broas • Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
To write better copy, remember that you’re selling the reader on a better version of themselves.
- Source: common knowledge in conversion copywriting
I've written copy for 100s of landing pages.
Here are 6 tips for writing landing page copy that converts: https://t.co/k0QoU0NVDq
4 landing page copywriting styles to steal in 2024:
1/ The WHO/WHY/WHAT Framework
WHO: "engineers"
WHY: "build better products"
WHAT: "all-in-one platform for analyze, test, observe, and deploy new features"
___LINEBREAK... See more
