Bees don't waste their time explaining to flies that honey is better than shit

• Can we re-frame this in terms of the customer’s problem?

• What’s the soonest we could get this done?

• What would you need to get this done tomorrow instead of next week?

• What would we need to do to get twice as many customers? Ten times as many customers?

• How does this relate to our goal? Is this the most important thing we can do for our goal?

• What’s mos

"I was waiting for something extraordinary to happen, but as the years wasted on, nothing ever did unless I caused it.”

—Charles Bukowski