Sixian

all the signal loss is in the collapse, not in the expansion

We should always ask: what, exactly, is being maintained? “Is it the thing itself,” Graham and Thrift ask, “or the negotiated order that surrounds it, or some ‘larger’ entity?” Often the answer is all of the above. Maintenance traverses scales.

The problem with a carefully crafted positioning is that it typically makes the wrong part efficient - it makes it easier for clients to hire you for well defined work. It allows greater legibility, trust and expertise around work which is well defined.

The practice, simply, is a way of thinking and moving that we use to enhance life. It is available to anyone. We listen to our song, watch how things move, imagine the arrangement, then act. We dance together backwards into the future, giving influence and taking it, forming and being formed. This is dance of eternity, and the shape of design.

Viral effects are about growth of new users. Viral effects are when you get your existing customers to get you more new customers, ideally for free.

Meeting magicians is the first step to becoming one – when you are attempting to learn implicit knowledge that by definition you don’t understand, it is important to have a bunch of examples in front of you to feed your brain’s pattern-recognition systems.

For EGMs, the biggest area of difficulty is that you have 3 different types of stakeholders on the demand side who dictate product adoption, and come with different types of needs, incentives, and acquisition strategies: