Sindhu Shivaprasad
@sindhusprasad
content designer and strategist by profession. writing about agentic ways of living on readkindredspirits.com. digital gardening at sindhu.live
Sindhu Shivaprasad
@sindhusprasad
content designer and strategist by profession. writing about agentic ways of living on readkindredspirits.com. digital gardening at sindhu.live
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance
... See more“There are 2 types of decisions: 1-way door decisions and 2-way door decisions. Be involved with the former, but less and less in the latter.” 1-way door decisions cannot be reversed, and if a mistake is made there, you’ll have to live with it for a long while, whereas with 2-way door decisions you can always go back and change path.
ambition and
conflict and
Today’s huge levels of uncertainty – climate change, inflation, the nigh-impossibility of shared societal goals, the rampant polarisation making political moderation very difficult – have truly brought out the very worst in us. Yet if uncertainty is a feature of the world, and not just a story about the limits of human knowing, then we’d better fi
... See moreQuantum mechanics tells us that within materialism – the idea that nothing exists except matter and its movements – there are uncertainties that do not derive from our ignorance but are fundamental to matter and the laws that govern it. In this view, uncertainty is an uneradicable feature of our physical world.