Severin Matusek

Unpopular opinion: Taste is not the most undervalued skill in the creative industry right now, but image literacy is. Everyone can make something look

just posted a recap of my recent New Yorker columns and I really think there’s a theme — there’s a huge dissatisfaction with the direction tech is lea

What I see working is something like: very clear brand principles that are stable over years, and very flexible operational tactics that can turn in m