Severin Matusek

A confusing contradiction is unfolding in companies embracing generative AI tools: while workers are largely following mandates to embrace the technology, few are seeing it create real value.

Vibing a project – in which you simply speak the thing you want into existence by prompting – is now a popular approach.

Now, as the newly minted CEO of the brand, he’s taking the reins as it continues into its next chapter: one defined by IRL spaces, physical products, a community-first token, and a new AI platform called DreamNet.

A radical reimagining of presently available technology grafts itself into reality piece by piece; as it describes a future, it actively brings that future into being.

This is where the labor issues of new media dovetail with those of warehouse workers and delivery drivers. Amazon's planned worker chat app, "Shout Outs," bans a long list of worker-friendly words, including "union," "harassment," "grievance," and "injustice."

Whenever I asked Yarvin about resonances between his writing and real-world events, his response was nonchalant. He seemed to see himself as a conduit for pure reason—the only mystery, to him, was why it had taken others so long to catch up. “You can invent a lie, but you can only discover the truth,” he told me.

If you try to make your online presence more lore-worthy in order to be legible to these platforms, you could end up falling asleep at thewheel of the algorithm. You might even wake up one morning to find that the fancamyou liked to imagine watching you has suddenly become real.