Severin Matusek

The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people to consumer demographics, but because, in an era when we’re all encouraged to cultivate our own “personal brands,” it also reduces each of us to a salesperson , seeking out likeminded people in order to sell them things , whether... See more

Its behaviour suggests an omnibenevolence 4 or all-lovingness, programmed to soothe, appease and mirror the tone of the user. 5 The combined effect of these traits can make AI feel something akin to the way in which an infant experiences their mother; a nurturing, protective force that is perpetually on hand to satisfy both social and basic... See more

Web3 is the first time, with the help of great developers like Duncan on our team, an artist can actually build a space that's interoperable on the internet that can handle funds and can handle communities. That's super exciting.

For creative people this hits especially hard as social media’s invention of “personal brands,” “influencers,” and the “Creator Economy” turned the few remaining aspects of life that hadn’t yet been marketized into the last ways we could make a living without working for somebody else. Gradually and then suddenly creative people found themselves... See more

I believe artists have more helpful things to say than the money guys about how to use and creatively misuse technology.

The sense is that in the fairly recent past there were social narratives that were both fulfilling and rewarding to participate in, but that for our generation and seemingly subsequent generations to come, it is becoming harder and harder to find and buy into a compelling shared telos. This is the sense of meaninglessness that prompts some people... See more

At Nike World Headquarters, Leenknegt and her team developed a foundation for what they called ‘Energy Marketing’ to build the “unspoken soul” of the brand. Marketing today may seem solely analytical, and performance based, but Leenknegt knows that to reach the consumer most effectively you need to realize that they are human; they desire... See more

Because brands are constrained by the number of people who come in contact with them, they are directly affected by the accessibility and velocity of information.