Severin Matusek

The ‘90s version of not selling out meant refusing to play certain spaces or not letting your song be in a beer commercial. The ‘20s version of selling out means making things in limited quantities to play against mass culture. Though different, the responses come from a similar place. They’re both sensing a culture where, to quote Claire L. Evans ... See more

There’s a missed opportunity to create culturally relevant moments and platforms to help young people struggling with loneliness. In the 21st century, brands and agencies have the chance to uplift communities and equip individuals with the tools to live a flourishing life. Examples include Dove’s self-esteem project, Hershey’s helping teens build c... See more

This has turned communicators of all kinds – from fashion influencers to public health specialists – into Kremlinologists who obsessively analyze the behavior of social media algorithms in the hopes of learning how to please them and (more importantly) how to avoid their punishments.

Hence algospeak. Social media users have learned the hard way that... See more

The sense is that in the fairly recent past there were social narratives that were both fulfilling and rewarding to participate in, but that for our generation and seemingly subsequent generations to come, it is becoming harder and harder to find and buy into a compelling shared telos. This is the sense of meaninglessness that prompts some people i... See more

One of the keys to NFTs will be portability across mediums. A Twitter blue check can’t exist on Instagram, but the NFT equivalent of a Twitter blue check can — and deliver credible authenticity, thanks to that NFT deed. This is the metaverse vision of interoperability that could help make digital belongings feel similar to physical belongings.

In Web1, because of our age and because of the technical skills that were needed, we couldn't really participate in it.