Severin Matusek

About MetalabelAbstracting the concept of a label away from the music industry: it’s a hyperstructure (borrowing the term of Jacob Horne from Zora) that I call the metalabel. It’s a person or group of people creating a common identity for a shared purpose producing public releases that manifests their point of view.

Is it clear to you when a trend forecast is coming from amateurs versus the professionals?

ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right momen... See more

Editorial: the community collates notes from our weekly talks and turns them into brief bulletins. These bulletins align the community and helps us build bridges across our community to be inclusive of non-English speakers. Editorial pieces by COLORS also feature calls to participation, which allows us to explore how to create dynamic communities a... See more

Our information system has split into an endless number of micro communities, from group chats to online fandoms, all learning about news and major events through increasingly bizarre digital formats.

When I polled a group of friends, one person heard the news in the comment section of a bird's Instagram account, another learned of it in a Discord ... See more

Optimising the personal well-being of the creator vs the creator listing in the algorithm.Making things that feel like they matter vs something that grabs people’s attention.

Marshall McLuhan famously wrote that “the 'content' of any medium is always another medium.” In the case of neural media, the content is all of network media. This is quite literally the case with large language models and image generators trained on massive corpuses of text and imagery scraped from the web.

Truth is only important relative to the lore object, whether that be fictional media, or the real life of an internet micro-celebrity.