Moving “the future” away from ideologies of dominance and control has become imperative. One promising model can be found in the collective known as the Tropical Futures Institute, founded by designer and gallerist Chris Fussner. Based on the party island of Cebu, Philippines, the “institute” is in fact a decentralized, roaming think tank that... See more
brands like Rare Beauty and Poppi reward subscribers with early launches and discounts, while using their communities to gauge new ideas, get feedback and build loyalty. Loyalty driven by sincere participation compounds, creating brand evangelists whose influence can’t be bought.
I asked Deresiewicz if he felt anything had changed in the 13 years since he wrote the piece. Back then, he says, “I was still in that mindset of ‘selling out is evil.’” When he began research on his next book, however, “I realized that was kind of an outdated, privileged, and intensely unrealistic attitude,” he says. “Now, you don’t have a choice,... See more
Web3 creates tools where this becomes practical. Allowing us to opt-in and out of value systems that add to our identities and contribute to understanding who we are and what is important to us
All that it means to be a brand is to have a disposition and an attitude toward the world, which people trust you to deliver on. And to build a brand is to follow your intuition, and find your disposition.
For some people, in considering this possibility, the question naturally arises: “That sounds nice, but how is a tiny software company supposed to compete with huge and well-funded companies?” The answer is that you don’t really have to. You just have to get an understanding of the proper pace and scale of whatever your endeavor is. Get there, and... See more