Severin Matusek

brands like Rare Beauty and Poppi reward subscribers with early launches and discounts, while using their communities to gauge new ideas, get feedback and build loyalty. Loyalty driven by sincere participation compounds, creating brand evangelists whose influence can’t be bought.

There was, however, an alternative theory. The internet was not primarily a channel for the transmission of information in the form of evidence. It was better described as a channel for the transmission of culture in the form of memes. Users didn’t field a lot of facts and then assemble them into a world view; they fielded a world view and used it... See more

Speculation. The token acts as an investment into a project that might increase in value as it becomes more popular.

There is no realm of life that is unsloppable.

This has turned communicators of all kinds – from fashion influencers to public health specialists – into Kremlinologists who obsessively analyze the behavior of social media algorithms in the hopes of learning how to please them and (more importantly) how to avoid their punishments.

Hence algospeak. Social media users have learned the hard way that... See more