Severin Matusek

The last three decades of being online have shown us over and over again that lasting culture cannot be automated and meaningful creativity cannot be manufactured. Both must be given the proper time, space, and tools needed to blossom organically and of their own accord. From cavemen to hippies, the core of our cultures have revolved around shared... See more

There’s a missed opportunity to create culturally relevant moments and platforms to help young people struggling with loneliness. In the 21st century, brands and agencies have the chance to uplift communities and equip individuals with the tools to live a flourishing life. Examples include Dove’s self-esteem project, Hershey’s helping teens build... See more

Has the use of AI tools allowed her to speed through the tedious parts of her work, freeing up time to focus on the more stimulating aspects? “Speed isn’t really the point,” she replies. “That discourse usually comes from people who don’t really use the tools in interesting or meaningful ways. There’s so much clickbait content, like: ‘How I set up... See more

A core strategy of what we build at Metalabel is based on the assumption that CONTEXT is queen.

In Web1, because of our age and because of the technical skills that were needed, we couldn't really participate in it.

“The hunger for something shared is going to increase,” writes Stratechery’s Ben Thompson about the solipsism of the AI era.