Severin Matusek

Every once in a while I think about the insanity of HBR asking Seinfeld if McKinsey could have made him more efficient

sheer narrative discipline and command of the digital.

Is it clear to you when a trend forecast is coming from amateurs versus the professionals?

ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right... See more

The takeaways? Consumers are redefining what value means to them, which is undoubtedly influencing how they shop. Discount and wholesale channels continue to attract consumers across age groups and income levels (for example, 80 percent of surveyed US Gen Zers report having shopped at a wholesaler in the previous month).29 Brands will need to... See more

Among other things, this meant leaning into a career and leaning into a career meant less time for the group chat.

There is a clear pattern for all four companies [Facebook, Amazon, Netflix, Google]: each controls, to varying degrees, the entry point for customers to the category in which they compete. This control of the customer entry point, by extension, gives each company power over the companies actually supplying what each company “sells”, whether that be... See more

Then it hit me: lorecraft is a natural and adaptive intellectual response to the automation of vast swathes of managerial/leadership functions, and organizational processes. You end up doing more of what the machines don’t.