Carly speaks from her background in magazines to explain that adding a Discord channel to the NEW MODELS structure was important because “editors don’t make magazines, they make audiences. And a magazine or a podcast alone is no longer the way to do that. It has to be something more cybernetic.” She paraphrases theories from K Allado McDowell’s... See more
or an entire generation, the imagination of people making the web has been hemmed in by the control of a handful of giant companies that have had enormous control over things like search results, or app stores, or ad platforms, or payment systems. Going back to the more free-for-all nature of the Nineties internet could mean we see a proliferation... See more
The internet solved distribution for many types of creative work but it never solved monetization. Media was distributed at scale on ad-based platforms and streaming services, so in that sense it was monetized, but not in a way that meaningfully accrued to artists themselves.
With institutions, the material support for production is separated from its consumption, audience, and transmission. On the platforms, all of those need to be operating on the same rails to enable the totalizing optimization for the growth of the platform itself.