Severin Matusek

This means we can think about our approach with steadier footing instead of vacillating in response to the hype, whether it comes from the top as LinkedIn posts by prepper CEOs or from the bottom by the hustleheads on X.

The caveat to that is that writing is just one format of many in the information landscape (hence the notes, video and podcast feeds on Substack). If you ask me, the real business is ideas (Brian Morrissey, who I referenced a while ago, has a very helpful explainer on this here) . There are more opportunities to make money from writing, but don’t... See more

Influencer culture, self-enhancement medicine, cheatware, min/maxing... the signs were coming for a while, but now we have legit, permanent systems at the heart of everyday life that force the decoupling on all of us.

Still, a synthetic feed is theoretically much simpler—an endless scroll of dopamine-triggering engagement for users and grist for other social networks and group chats. As the Bloomberg writer and podcaster Joe Weisenthal mused on X recently, there’s a poetic coherence to this evolution: “The emergence of ‘slop’ was foretold as soon as we started... See more

We're witnessing what I call the "labor rebound effect"—productivity doesn't eliminate work; it transforms it, multiplies it, elevates its complexity. The time saved becomes time reinvested, often with compound interest.

Carly speaks from her background in magazines to explain that adding a Discord channel to the NEW MODELS structure was important because “editors don’t make magazines, they make audiences. And a magazine or a podcast alone is no longer the way to do that. It has to be something more cybernetic.” She paraphrases theories from K Allado McDowell’s... See more

For 90 days, I’d meet one new person every day. By the end of each conversation, I’d ask them to introduce me to at least one new person relevant to where I was trying to go. And then I did it. By the end of the summer, I had almost 100 new contacts. Every person is an open door, a potential opportunity, even if it’s not obvious at first. So many... See more