Severin Matusek

4/ The internet is rewiring not only the media sector (as with streaming) but the public itself, which is breaking up, or being broken, into multiple — some say parallel — realities.

As you can tell from my attempt to describe it, we do not have a good language for this shift.

As the rest of the internet gets overtaken by bots and AI-generated content and oligarch-owners livestreaming megalomaniacal presidential candidates, the self-contained publications controlled entirely by professional humans win out.

Every once in a while I think about the insanity of HBR asking Seinfeld if McKinsey could have made him more efficient

If we want people to make different decisions is to challenge people what to think of the self. Who are you, what are all the dimensions of you? It’s in those dimensions that you challenge what you care about. That person has a different sense of what is right and what is wrong.

Pushing a product is a no-no, she said. Instead, “Being there in a way of informing people and wanting to educate on a certain product is great.”

A few years ago, a user by the name of IlluminatiPirate published Dead Internet Theory: Most of the Internet is Fake on the online forum Agora Road’s Macintosh Cafe.1 The theory proposes that the majority of the content with which we engage online is algorithmically generated by bots, all in an effort to control what we believe. I feel obligated to... See more

Early on, a lot of collections felt intentionally off-tone, skewed toward a narrow demographic. My art had already proven to resonate across global cultures and big brands. So we focused on making a collection that was far-reaching and universally loved.