Severin Matusek

‘lore’—it’s a model of knowledge that is able to interface with both reality and fiction.

I describe us not as a media company, but as a culture-forward media company, meaning that we view culture as the most important thing that’s feeding the planet.

Has the use of AI tools allowed her to speed through the tedious parts of her work, freeing up time to focus on the more stimulating aspects? “Speed isn’t really the point,” she replies. “That discourse usually comes from people who don’t really use the tools in interesting or meaningful ways. There’s so much clickbait content, like: ‘How I set up... See more

There’s a missed opportunity to create culturally relevant moments and platforms to help young people struggling with loneliness. In the 21st century, brands and agencies have the chance to uplift communities and equip individuals with the tools to live a flourishing life. Examples include Dove’s self-esteem project, Hershey’s helping teens build... See more

Internet people like to talk about “the stack,” or the layered architecture of protocols, software and hardware, operated by different service providers that collectively delivers the daily miracle of connection. It’s a complicated, dynamic system with a basic value baked into the core design: Key functions are kept separate to ensure resilience,... See more

About MetalabelAbstracting the concept of a label away from the music industry: it’s a hyperstructure (borrowing the term of Jacob Horne from Zora) that I call the metalabel. It’s a person or group of people creating a common identity for a shared purpose producing public releases that manifests their point of view.

It’s a version of Ivan Illich’s Limits to Medicine, where he argues that the medical establishment itself produces illness by making people dependent on professional intervention rather than building health. That effect carries across all these optimization tools, creating dependency on the fix rather than addressing the cause. The optimization... See more

If we want to choose how we are interpellated by neural media, that is, if we want to shape ourselves and our subjectivity through the apparatuses of neural media, now is the time to work. Doing so will require that we embrace the unique characteristics of neural media through literacy and experimentation, with a critical sense and a clear... See more