Writing, more visibly and unquestionably today than ever, is inherently networked. It begins and remains connected to its subject, and to everything else, becoming part of it. It acts. It does work. It lives. When we write, we reconfigure the world.
At Nike World Headquarters, Leenknegt and her team developed a foundation for what they called ‘Energy Marketing’ to build the “unspoken soul” of the brand. Marketing today may seem solely analytical, and performance based, but Leenknegt knows that to reach the consumer most effectively you need to realize that they are human; they desire... See more
Looking back five years after the initial Dark Forest essay and pangs of concern, what most stands out is something that those of us who are drawn to Dark Forests have felt longer than most: that the internet is real life. What we do “in here” matters just as much as — and for some of us, problematically, even more than — what happens “out there.”... See more
These refugees have labored to build an informational and communicative infrastructure that isn’t so overwhelming, one that can be bootstrapped in private or semi-private spaces where a level of trust and good will is taken for granted, and conflict can be productive and encouraging instead of destructive and terrifying. As she puts it, “If the... See more