Severin Matusek

And that is what really gets me going: the dynamic between what’s going on in the world, and what it means for us as human beings.

“I think people feel uncomfortable in the world today. They’ve decided that their home is their sanctuary. It’s not easy to get them to leave.”

It used to feel really chaotic to me. I used to be like, how do we make sense of all this stuff? There's so much stuff. There's so many different moods, tones, attitudes, no cohesive narrative. But then once you get enough distance and look in the rearview you realize: that's a body of work.

The canonical example of the 2010s was probably the trend-forecasting agency K-HOLE, which was formed by four art-school friends who, while grifting fashion-industry jobs in New York, became ‘interested in the total collapse that comes with being the thing itself’. As it turned out, they were exceptionally good at ‘the thing itself’ – publishing... See more

Influencer culture, self-enhancement medicine, cheatware, min/maxing... the signs were coming for a while, but now we have legit, permanent systems at the heart of everyday life that force the decoupling on all of us.

Consistency and quality are everything.