Severin Matusek

Lorecraft is clearly a strikingly millennial school of management thinking. All the thinkers who belong in this tradition are, as far as I can tell, between about 28-35 or so. They are firmly middle-of-the-pack millennials. Founders of startups who seem to practice a sort of management by lorecraft, such as Conor White-Sullivan of Roam Research,... See more

NFTs offer the promise of scarcity and authenticity for digital goods. NFTs aren’t the only way to create scarcity and authenticity online — trusted, centralized entities such as banks (and platforms such as Twitter and Apple) do it within their verticals, and blockchain tech is evolving to address myriad environmental and security concerns. So the... See more

But I’m into the new kids who are trying to make the internet how they want it, like Zane with Silk. The future has to look like something, after all...

A decentralized brand is a fiction made real, an egregore, a self-sovereign entity that lives through the imagination and belief of many. One does not simply decide what a decentralized brand "is." It is not something that can be created by focus groups, strategists, and identity designers. Like Bitcoin, a decentralized brand has its own autonomy,... See more

Memes are actually a very important political tool in changing mass consciousness.