Severin Matusek

technology and globalization have changed our information streams and our patterns of life drastically enough that the ways we calibrate around incoming information are becoming increasingly dangerous for us,

As Bogost himself puts it in a 2024 update on the state of social media: the rise of Bluesky “is a relapse, not a fix”.

Consistency and quality are everything.

. It’s easily argued that AI is both a byproduct and an accelerator of capitalism. If this is the case, then is a fear of AI simply a fear of capitalism? It’s certainly easier to imagine life without the widespread use of AI than it is to imagine life outside of capitalism, because a lot more of us have experienced it firsthand.

In 2023, we launched an editorial series about AI called Shades of Intelligence. We learnt a lot about the way creatives were beginning to work with this new tech, harnessing it for tasks ranging from creative direction to project rollout. Since then, the needs have shifted. After two years of rapid change, Light and Shade focuses on the wider... See more

People will pay for the convenience of not poring through internet sludge all day and having someone clarify what they need to know.”

So what do we actually do about this? Because I’m not saying don’t use AI. That would be stupid. The genie is out of the bottle and there are genuinely transformative applications of this technology. I’m saying we need to be incredibly deliberate about how we integrate it. We need to slow down and think about what we’re optimising for.

If you try to make your online presence more lore-worthy in order to be legible to these platforms, you could end up falling asleep at thewheel of the algorithm. You might even wake up one morning to find that the fancamyou liked to imagine watching you has suddenly become real.

Among other things, this meant leaning into a career and leaning into a career meant less time for the group chat.