Post-individuals have a desire to belong, to be seen and recognised beyond economic compensation or status. As an answer to the individualism of the creator economy, metalabels are a new paradigm where groups of people team up under a shared purpose to create public releases that manifest their point of view.
What kind of memetic monsters evolve in a primordial stew made of fractalized identities, multipolar geopolitics and viral media? Conspiracy theories, of course.
A number of recent studies, while small in scale, have suggested that we grieve the loss of friction that comes from skipping over time-intensive or frustrating tasks, particularly in creative scenarios.
Imagining a world where a metalabel is a common paradigm that people create. Where the output is a little bit slower. Where there is more deliberation, more pairs of eyes on things. I think it’s just a healthier experience.
Right now AI is fun parlor trick; it’s closer to personal tool than anything that will be deployed reliably enough to do the kind of economic shifting that its investors are betting it will.