Severin Matusek

This is Vibe Theory: an expression of elite anxiety masquerading as a politics of resistance. It is also exemplary of what the tragic ur-European philosopher Walter Benjamin once called the “aestheticization of politics,” which in this case is the result of the odd incentives that ensue when the art world makes the invitations, pays the speaker... See more

Lately, I’ve been thinking about my use of AI as a kind of spatial relationship. Where do I stand in relation to the machine—above it, beside it, under it? Each position carries a different kind of power dynamic. To be above is to steer, beside is to collaborate, below is to serve.

The way that we engage with media on the internet has become laden with fandom energy. All narratives on the internet have become subsumed under the umbrella of‘content’, no matter their scale or veracity. They all have the potential to gather lore, because they can all be read the same way—like fictional media franchises. Thisincludes everyday... See more

But what if there is no underlying logic? Or, more to the point, what if the logic shifts based on the platform's priorities? If you go down to the midway at your county fair, you'll spot some poor sucker walking around all day with a giant teddy bear that they won by throwing three balls in a peach basket.

Enjoying a newfound creative energy by approaching my output in a "New Media" spirit:

- Breaking platform and category boundaries

- Inviting the public to interact

- Designing limited edition experiences

More interesting, more fulfilling, and more fun

Unfortunately, advertising has been ingrained into the internet as the basic model for so long and to such an extent that it’s hard to envision online life without the systematic manipulation of attention and all its evils. So we’re bound to wind up here, at the bitter end of “content.” Which is a good excuse to withdraw deeper into books, movies,... See more

The startup was called Tlon, a name I later learned came from a short story by Jorge Luis Borges. “Tlön, Uqbar, Orbis Tertius” tells of a secret society that conjures a new world by describing it.