Severin Matusek

How do projects, headless or not, find product-market fit in the Web 3 era? Well, in some senses they don't. In a highly decentralized system, these operations invert such that the community finds product solutions themselves: "market-product fit."

systems of moral demand no longer hinge on obedience, guilt, or inherited belief—but instead center emotional relief and self-optimization.21 Rieff identifies a profound shift in the symbolic order of the therapeutic age in which “controlling symbols”—those that once upheld communal order—have been displaced by “releasing symbols,” which prioritize... See more

If art has a duty, it is to render visible the conditions in the world which are ubiquitous but otherwise invisible. You see where I’m going here. If you want to make an artwork depicting a person, you would do well to use oil paint, a technology that, like human flesh, absorbs and refracts light, and can be pulled taut across the canvas or else... See more

The US kept interest rates at near zero from 2009 to 2022. This encouraged business models that promised world-changing outcomes, even if they were completely unrealistic and/or hostile to the public interest (eg the gig economy, self-driving cars, crypto, metaverse, AI). This came at a time of no regulation of tech and an accepted culture in... See more

2. Decreasing trust in large social and search companies. Concurrent with the rise of creator-driven discovery is a general sense of dwindling trust in the companies consumers have historically relied on to find online content and products.

The TV show The Wire had a phrase about how people navigate the risk of failure inside more traditional institutions: “You can’t lose if you don’t play.” In the tech world, the logic reverses. The drawbacks of a collective fallacy are smaller than not participating in the next innovation, so the rule becomes, “You only lose if you don’t play.”

Unfortunately, advertising has been ingrained into the internet as the basic model for so long and to such an extent that it’s hard to envision online life without the systematic manipulation of attention and all its evils. So we’re bound to wind up here, at the bitter end of “content.” Which is a good excuse to withdraw deeper into books, movies,... See more