Now, as the newly minted CEO of the brand, he’s taking the reins as it continues into its next chapter: one defined by IRL spaces, physical products, a community-first token, and a new AI platform called DreamNet.
McLuhan was the prophet of cool, and as much as he personally despised contemporary media culture, he knew that the only way to critique it was to ride the wave; hence, The Medium is the Massage , a beautifully designed book of aphorisms condensing the ideas he worked out in detail in Understanding Media .
If we want people to make different decisions is to challenge people what to think of the self. Who are you, what are all the dimensions of you? It’s in those dimensions that you challenge what you care about. That person has a different sense of what is right and what is wrong.
Spawning is different. Instead of lifting fragments, you train a model on an artist’s entire body of work and generate new material in their style. Clear lineage, but fuzzy origins. Sampling dealt in citation. Spawning touches the DNA. This distinction matters because spawning raises the stakes in ways that sampling never did. When your work trains... See more