Severin Matusek

What, if anything, about this structure can and should change? We feel drawn to two ideas that feel deeply intertwined:

1) Increasing creative agency

2) Increasing economic control

By increasing creative agency , we mean freedom for creative people to move between quadrants. Artist, Creator, Institutional Artist, and Commercial Artist are all... See more

AI boosters argue that, while, generative technologies are new and shiny, they’re at root no different from the digital technologies an artist like Fincher uses, or the practical ones an artist like Carpenter used. They argue that AI is just another tool.

But I can’t get past the fact that, for something to count as a tool, it has to help you do... See more

Simply put, we don’t know what is important until many years later.

> be me > Alexandr Wang, born January 1997 > age 19, drop out of MIT > co-found Scale AI > "what if we label data, but mid?" > convince every LLM company that this is fine > 2016–2023 > flood the market with barely-labeled goat photos... See more

The internet is not only a network of cables, servers, and computers. It is an environment that shapes and is shaped by its inhabitants and their use.

The creative recession is fueled both by diminishing demand for creative work as well as diminishing the margins that once made that work viable. The distance between creation and consumption has been compressed: discovery is automated, and the legacy hallmark of creatives, producing difference, has been flattened into an infinite scroll of... See more

Walk into Lululemon’s new Chicago flagship and you might wonder if you’ve stumbled into a wellness resort.

The logic is simple enough. Amazon demolished traditional retail’s convenience advantage years ago. Physical stores had to find a new selling point or die trying. Their answer? Theatre. From Samsung’s product-testing playgrounds to Canada... See more