Severin Matusek

Simon Denny Weirdly, I just mentioned Avery and Jon in a talk I did at a conference where Mat was also speaking, at the Academy of Fine Arts in Munich, at the invitation of Hito Steyerl’s Emergent Digital Media class. I prepared a talk called ‘Vibe Coding the Future’, presenting the context behind my AI plotter paintings. Part of the talk was about... See more

The caveat to that is that writing is just one format of many in the information landscape (hence the notes, video and podcast feeds on Substack). If you ask me, the real business is ideas (Brian Morrissey, who I referenced a while ago, has a very helpful explainer on this here) . There are more opportunities to make money from writing, but don’t... See more

It’s actually a pretty good time to be a solo operator in media in general, though — there’s a lot of opportunities to build a business with self-publishing and subscriptions, while audiences have adapted to a media diet built around relatable individuals rather than old institutions. Add on the usual revenue streams of speaking engagements,... See more

Show up with your head a little low, show enthusiasm. That’s how culture works.

The collaboration thing is always: how do I talk to someone one lunch table over and learn their thing? I don’t like going to a music industry event and talking about marketing because I already know that conversation. I want to talk to Abe Burmeister from Outlier about how they do drops, how they run their website. Why don’t you do wholesale? Why... See more

A lot of people say kids don’t have subcultures anymore. I don’t think that’s true. You just don’t have to commit to it like you used to. You don’t have to put on clown paint to find an identity anymore. Identity is being served around you, shaped whether you like it or not. Also, we didn’t have a number over our head every day showing our value,... See more

A sponsored Instagram ad leads me to schedule a demo with a health-tech startup selling a headband that will stimulate my brain with little electrical pulses to make the worries disappear. It’s marketed as a life hack for people who are too busy to meditate.