Severin Matusek

About values and the selfAll of this makes people question who they want to be. There’s a need that’s not being answered in economic terms or about status. It’s about belonging, being seen, recognised.

While recent albums from Dua Lipa, Grande and Lorde treated self-care and introspection as a kind of therapeutic salvation, Charli shifted hard into goblin mode, unfurling a litany of barely euphemistic drug references and proudly owning her messiest contradictions. (

It’s like eating macaroni and cheese every single night forever: it may be comfortable, but eventually you’re going to get scurvy. 

But cognitive atrophy - that can happen instantly. Someone can start reflexively outsourcing their thinking today, and the degradation begins immediately. No approval process required. No implementation timeline. No procurement cycle. Just a quiet erosion of capability, person by person, decision by decision. And it compounds. Every month of... See more

Memetic warfare is not new, but it’s beneficial to contextualise with new zeitgeists to identify new tactics of feed control.

“Like we’ve created a really positive space on the internet,” Wylie added. How many people can really say that? A place where earnestness was a function not a bug, while managing to retain its cool. An almost impossible task, in other words, which Blackbird Spyplane continues to make look easy.

A refusal of AI in creative work begins with a refusal of that product’s ideological packaging.