Severin Matusek

I think everything you write has a purpose, and if you understand the purpose and the audience, you shouldn’t veer too far from what its intention is. I would like to be good at writing ad copy, writing press releases and writing articles in all their correct ways, but then also be able to experiment and expand the form.

Rather than advancing financial or technical solutions, meme coins operate primarily through the hyper-visual and social logics of internet culture. They inherit the self-referentiality and sarcasm characteristic of memes more broadly, understood here by Limor Shifman’s definition as “units of popular culture that are circulated, imitated, and... See more

Weekly Talks: every Wednesday we host a call to talk about what’s happening inside our community. We listen to music NFTs before the start of the hour and in the second half of the hour we are joined by an artist to talk about their creative journey. Artists who have joined us already include Adria Kain, Erick the Architect, Haleek Maul, Iman... See more

The more I use AI, the more I realize ignoring its creative potential is like dismissing the ‘90s internet as a porn delivery system.

At first, I saw using AI as a binary choice between soulless efficiency or becoming a luddite and preserving your authentic human creativity.

Over the last few months, Claude has become my dream creative partner, and I... See more

Has the use of AI tools allowed her to speed through the tedious parts of her work, freeing up time to focus on the more stimulating aspects? “Speed isn’t really the point,” she replies. “That discourse usually comes from people who don’t really use the tools in interesting or meaningful ways. There’s so much clickbait content, like: ‘How I set up... See more

NFTs offer digital commerce something the Internet lacks: scarcity and authenticity.

Whoever controls infrastructure determines the future. If you doubt that, consider that in Europe we’re still using roads and living in towns and cities the Roman Empire mapped out 2,000 years ago.

In my new book, I came up with the word “Filterworld” to describe our interwoven environment of algorithms. These equations have become inescapable, influencing the vast majority of what we consume online — and thus what kinds of culture we consume, period. I use “filter” because algorithmic recommendations are ultimately filters that sort content.... See more

A sponsored Instagram ad leads me to schedule a demo with a health-tech startup selling a headband that will stimulate my brain with little electrical pulses to make the worries disappear. It’s marketed as a life hack for people who are too busy to meditate.