Severin Matusek

Walk into Lululemon’s new Chicago flagship and you might wonder if you’ve stumbled into a wellness resort.

The logic is simple enough. Amazon demolished traditional retail’s convenience advantage years ago. Physical stores had to find a new selling point or die trying. Their answer? Theatre. From Samsung’s product-testing playgrounds to Canada... See more

Finally, the new technologist does not limit themselves to the VC sprint arena of the past two decades. We believe that we will need to run for government offices with a platform around building products that work for constituents. We are comfortable and embrace roles in the public sector, financial industry, cultural industries, and more.

Moving “the future” away from ideologies of dominance and control has become imperative. One promising model can be found in the collective known as the Tropical Futures Institute, founded by designer and gallerist Chris Fussner. Based on the party island of Cebu, Philippines, the “institute” is in fact a decentralized, roaming think tank that... See more

But what we’re not talking about, what we’re not worrying about nearly enough, is the other side of the coin. If we’re running at speed at this, if we’re pushing everyone to use AI because we think it’s some sort of panacea to every business challenge we have, what about atrophy? What about the erosion of expertise, of knowledge, of critical... See more

But at least one thing has always felt clear to us: If you want to try and do something fun, strange and special on the internet, it helps to owe nothing to anyone but your readers.

The word for world is forest1. The word for world is mother2. The world is made, and remade, through ‘worlding,’3 ‘worldmaking,’4 or ‘worldbuilding’5. The world is rendered by empire, destroyed, and remade forever after. The world is a model, a simulation, an ‘infinite game’ that is open all the way up to its borders. The world is autonomous and... See more

If we want to choose how we are interpellated by neural media, that is, if we want to shape ourselves and our subjectivity through the apparatuses of neural media, now is the time to work. Doing so will require that we embrace the unique characteristics of neural media through literacy and experimentation, with a critical sense and a clear... See more