Severin Matusek

A decentralized brand is a fiction made real, an egregore, a self-sovereign entity that lives through the imagination and belief of many. One does not simply decide what a decentralized brand "is." It is not something that can be created by focus groups, strategists, and identity designers. Like Bitcoin, a decentralized brand has its own autonomy,... See more

Changing how we think of value requires changing how we think of self. Bentoism is an answer to that, a practical framework to think about the Now Me, Now Us, Future Me, Future Us.

To try to “tell the news” as it needs to be told: poetically. From project to project, to swing between extremes, the soberingly real and the wildly imaginative – something I think our generation does with great skill.

For some people, in considering this possibility, the question naturally arises: “That sounds nice, but how is a tiny software company supposed to compete with huge and well-funded companies?” The answer is that you don’t really have to. You just have to get an understanding of the proper pace and scale of whatever your endeavor is. Get there, and... See more

This means we can think about our approach with steadier footing instead of vacillating in response to the hype, whether it comes from the top as LinkedIn posts by prepper CEOs or from the bottom by the hustleheads on X.

Zines are best when they are about the artistic process, when you can see the marks of another human being making stuff in our human beingy ways.

Our information system has split into an endless number of micro communities, from group chats to online fandoms, all learning about news and major events through increasingly bizarre digital formats.

When I polled a group of friends, one person heard the news in the comment section of a bird's Instagram account, another learned of it in a Discord... See more

The magic of the internet is that it lets us build whole new societies on top of the existing one. These new, internet-led societies have repeatedly shown the power to evolve, push, and even overtake the physical society that created them (for good and for ill).

. I did marketing there, which basically amounted to drafting tweets that promoted a hypothetical product in unflinchingly positive terms. I remember on several occasions being reprimanded for not using enough emojis in my tweets.