And yet brands and influencers alike still cling to follower count because the truth of the matter - the increasing randomness of reach - is just too hard to accept.
Is it clear to you when a trend forecast is coming from amateurs versus the professionals?
ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right... See more
In its most popular use, worldbuilding refers to a practice derived from fantasy or science fiction, where systems, characters, and mechanics assemble to satisfy the expectation that a fictional world should be convincing and complete. More broadly, it should be stated, worldbuilding is simply part of writing fiction: Sally Rooney does... See more
“It’s unsurprising that ketamine has taken over as the ‘drug of choice’ for young people, because of its disassociating effects, which allow you to be close to one another, while being isolated in your individual k-holes. It also makes it harder to look at your phone.” Plus, let’s face it, it’s hard to look all cool and serious while K-holing.