A social currency is a tokenized asset that represents value within a specific community, often used to incentivize engagement, reward participation, and strengthen brand or community loyalty. It operates similarly to traditional currency but derives its worth from social interactions, reputation, and influence.
There’s a missed opportunity to create culturally relevant moments and platforms to help young people struggling with loneliness. In the 21st century, brands and agencies have the chance to uplift communities and equip individuals with the tools to live a flourishing life. Examples include Dove’s self-esteem project, Hershey’s helping teens build c... See more
However, with the trend of deglobalisation, major powers are now placing greater emphasis on self-strengthening and self-reliance. Their competitive strategies have shifted toward enhancing their relative advantage by restricting the development of rivals. Even if their own growth slows, they aim to ensure that their competitors develop at an even ... See more
And yet brands and influencers alike still cling to follower count because the truth of the matter - the increasing randomness of reach - is just too hard to accept.
In another timeline, Yarvin might have remained an obscure and ineffectual internet crank, a digital de Maistre. Instead, he has become one of America’s most influential illiberal thinkers, an engineer of the intellectual source code for the second Trump Administration. “Yarvin has pushed the Overton window,” Nikhil Pal Singh, a history professor a... See more