“How do you take the avant garde and put it into the mainstream?” says Clark of ISOLARII’s goals. “It’s about these little niches and pockets of resistance from around the world. But it's also about trying to get into mass pop culture.”
How do projects, headless or not, find product-market fit in the Web 3 era? Well, in some senses they don't. In a highly decentralized system, these operations invert such that the community finds product solutions themselves: "market-product fit."
There's a very brief window of time. In this moment, right here and right now, some folks are eagerly starting projects, building assets and creating values. Others, in a pattern we've seen again and again, are waiting, fearfully, ignoring what's happening and hoping for the best.
As fact grows stranger than fiction, we should embrace the surreal and try harder to imagine more outlandish fictions. We might begin by accepting that we are being lied to all the time, that most of what we hear and see is an illusion, misrepresentation, or performance—and that’s fine. Life has in many ways become a fiction, reality is vanishing... See more