The startup was called Tlon, a name I later learned came from a short story by Jorge Luis Borges. “Tlön, Uqbar, Orbis Tertius” tells of a secret society that conjures a new world by describing it.
I deeply believe that the Trojan horse for crypto adoption is intellectual property (IP) because of its ability to create trust and credibility in a space that lacks the ladder, and memecoins, like NFTs, are a form of IP.
My secret, cynical theory is that we are so completely numbed and overwhelmed by information these days that we simply don’t think in these more abstract terms anymore (and I think it’s that numbness that I want to capture in this piece somehow). Or maybe we still do, but it all gets lost in idle musings on Twitter or in group chats or messages to