Severin Matusek

In Mythologies , Roland Barthes discusses how wrestling (and now, politics) uses kayfabe, the convention of presenting staged narratives and spectacles as real to capture attention and elicit a desired response from an audience.

About post-individualismWe’re not going back to collectivism. It’s a new state called post-individualism.Post-individuals define their identity by both their own individual traits as well as which groups and ideologies they voluntarily subscribe to.

If you try to make your online presence more lore-worthy in order to be legible to these platforms, you could end up falling asleep at thewheel of the algorithm. You might even wake up one morning to find that the fancamyou liked to imagine watching you has suddenly become real.

I was motivated to write Antimemetics in part because I felt dissatisfied with how we’ve unthinkingly glommed onto memetic warfare as a terminal explanation for why people do what they do. Memes and mimicry might explain some of our behavior today, but they aren’t an excuse to roll over and accept things exactly as they are.

The internet’s real magic is that it gives us the power to see what the previous systems did not want or allow us to see: how connected we all are. Yes, we are all unique individuals, but between us are islands of connection whose depths carry infinite potential and the path to a new world.

One of the keys to NFTs will be portability across mediums. A Twitter blue check can’t exist on Instagram, but the NFT equivalent of a Twitter blue check can — and deliver credible authenticity, thanks to that NFT deed. This is the metaverse vision of interoperability that could help make digital belongings feel similar to physical belongings.

If Silicon Valley’s Web 2.0 era was defined by founders playing God on their computers by creating social networks and other services, the new era is about founders angling to create ‘superintelligent’ computers that may one day surpass humans and become a kind of ‘God’ in the machine.