And yet brands and influencers alike still cling to follower count because the truth of the matter - the increasing randomness of reach - is just too hard to accept.
Looking back five years after the initial Dark Forest essay and pangs of concern, what most stands out is something that those of us who are drawn to Dark Forests have felt longer than most: that the internet is real life. What we do “in here” matters just as much as — and for some of us, problematically, even more than — what happens “out there.”
Le Guin and Butler use the world-building capacities of the speculative and science fictions as a cypher into the complex social, cultural, and ecological conditions of life here on Spaceship Earth[2]. In their work, Butler and Le Guin established a more empathetic kind of world-building, using the genres as a way to think critically about society ... See more