Severin Matusek

“I work with celebrity mostly, and at times what’s happening is that the Max kind of people are more expensive than the celebrity because they’re moving units in a different way,” says creative consultant Chrissie Miller, a client and friend. “They just have an audience that is ready to buy.”

“He’s a manager for people who don’t really know what they need managed because they’re sort of strange creatives,” as one fashion writer puts it.

Simon Denny Weirdly, I just mentioned Avery and Jon in a talk I did at a conference where Mat was also speaking, at the Academy of Fine Arts in Munich, at the invitation of Hito Steyerl’s Emergent Digital Media class. I prepared a talk called ‘Vibe Coding the Future’, presenting the context behind my AI plotter paintings. Part of the talk was about... See more

The caveat to that is that writing is just one format of many in the information landscape (hence the notes, video and podcast feeds on Substack). If you ask me, the real business is ideas (Brian Morrissey, who I referenced a while ago, has a very helpful explainer on this here) . There are more opportunities to make money from writing, but don’t... See more

It’s actually a pretty good time to be a solo operator in media in general, though — there’s a lot of opportunities to build a business with self-publishing and subscriptions, while audiences have adapted to a media diet built around relatable individuals rather than old institutions. Add on the usual revenue streams of speaking engagements,... See more