Severin Matusek

Today, of the labor market, it’s said that AI won’t take your job, someone who’s good with AI will take your job. But that feels only partially true, and only for the next few years. Those of us who’ve got our 10,000 hours, and have graduated to be delegating and being paid to think are likely to be OK.

“I work with celebrity mostly, and at times what’s happening is that the Max kind of people are more expensive than the celebrity because they’re moving units in a different way,” says creative consultant Chrissie Miller, a client and friend. “They just have an audience that is ready to buy.”

“He’s a manager for people who don’t really know what they need managed because they’re sort of strange creatives,” as one fashion writer puts it.