maggie

I'm a big fan of the "GPS Theory" when you miss a turn, your GPS doesn't judge you, it recalculates. No matter how many detours you take, it finds another way forward. Life works like that too. You'll make mistakes, but your destination doesn't vanish. The route just changes.

This Heinz campaign is everything from incredible art direction to reactive marketing at its best. It’s getting an incredible reaction from both western and local audiences in China. What’s your take on it? —— Agency: Heaven and Hell Shanghai / Creative... See more