Sublime
An inspiration engine for ideas
Fashion runs on these really strange net 60, net 30, net whatever, store pay payment terms. We didn't understand all of this at first. When we first started PD, we asked for a deposit when someone placed an order, that helped at the beginning. But over time, stores overturned those rules. No one really pays on the dot. The reason a lot of brands do... See more
Brenda Weischer • BRENDA’S BUSINESS with PETER DO


“This is basically the mob storming the castle.” And really, she’s not wrong. The Birkin has long been a symbol of exclusivity, paraded by the elite as a reminder that certain doors will always stay locked. The Wirkin, on the other hand, hands everyone a key. It’s a collective middle finger to the gatekeepers of luxury.
Social Class and The ‘Wirkin’ Birkin
In order to protect exclusivity, stores had to commit to even larger buys, ordering more clothes than they could possibly sell. Then, when they couldn’t move the stuff, they’d return it. Thanks to the rise of fast fashion and the luxury market’s simultaneous attempt to keep up with its impossible pace, it all started to feel disposable. So detrimen... See more
Irina Aleksander • Sweatpants Forever: How the Fashion Industry Collapsed
In the fashion industry, gatekeeping is an unspoken rule. Which sets many up for failure, burnouts, or debt. If you’re extra lucky, everything combined. This closed-door policy is a cynical paradox, considering fashion lives off the public. And yet, we are all guilty of spreading glittery narratives, differing from the notably less sparkly reality.
Brenda Weischer • BRENDA’S BUSINESS with PETER DO
The Business of Fashion
businessoffashion.com