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The gist: We live in a world of constant noise. The power of anthropology is that it can help us listen to social silence, and, above all, see what is hidden in plain sight. To listen this way, it helps to embrace tools from ethnography about being an insider-outsider and borrow ideas such as habitus, reciprocity, sense-making, and lateral vision.
... See moreGillian Tett • Anthro-Vision


So anthropology grounds Asya. At the same time, the novel gestures to the discipline’s troubled past, with its colonial underpinnings and tendency to exploit, extract, and other its subjects.
Cara Blue Adams • Infra-ordinary People | Cara Blue Adams

Brand strategy is applied anthropology in a capitalist framework.