Sublime
An inspiration engine for ideas
I think creators are starting the new billion-dollar commerce brands and the new billion-dollar media companies. We’re seeing that with people building tech companies, [like] David Dobrik. He built an app, raised venture financing for it. His merch brand is doing incredibly well.
Connie Chan • Designing for, Marketing to, and Partnering with Gen Z
“Tube girl” has gone viral with her unapologetic 0.5 angle windswept videos and we’re OBSESSED. She has amassed over 182 million views and has officially taken over TikTok 🫡
We’re ready to enter our Tube Girl era 😮💨
🔗 link in bio to read our full interview with Tube Girl... See more
screenshothqinstagram.comRelated to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner... See more
Rex Woodbury • 10 Characteristics That Define Gen Z (Part I)
Jessica H
@jessicah
@allegragrace is 17. She just finished her junior year. She lives in Brooklyn with her mom, a fraternal twin she’s not close with (“he’s a boy”), and a little sister who wants to use her makeup. She likes hanging out at a friend’s house and making TikToks of herself dancing and lip-syncing in the subway — which is what made her famous with... See more
instagram.comIt’s no secret today’s young people prefer searching for recommendations on video apps over text-based search engines. Even the executives at Google know this. SVP Prabhakar Raghavan recently said that according to the company’s internal studies, 40% of young people, when looking for a place for lunch, go first to TikTok or Instagram over Google... See more