Sublime

Andrea Cheong has made TikTok videos on topics including clothing modularity, future wardrobes and the use of mushrooms in beauty and fashion. She she made sure to stay away from traditional influencer hauls which encourage overconsumption.

Related to mental health, young people are exhausted by the internet’s constant connectivity and comparison. Whereas Millennials grew up performing online—curated Insta grids, LinkedIn job announcements (“Some exciting personal news!”), the rise of the personal brand—Gen Zs eschew performance for authenticity. It’s the shift from Kylie Jenner... See more

The YouTuber Emma Chamberlain is one of the fastest growing Gen Z influencers. She has one of the highest engagement rates across young influencers. Now, her content is all very authentic, she’s very much herself. She mixes in that very relatable aspect with the very aspirational. And I think the best influencers are able to be both aspirational... See more

Alex Zhu (TikTok)

Meet this girl: • She's been studying for 3,870 days straight • 11.2M students hang out with her daily • Out-earned Taylor Swift in 2022 And she’s not even real. Here’s why millions rely on a virtual student to boost productivity:... See more