Sublime
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The title, then, when well chosen, should foreground the agency and, therefore, the action and drama of the entire upcoming narrative—its structure, its focus, its drive, its magnetism.
Jodie Archer • The Bestseller Code: Anatomy of the Blockbuster Novel
Patterns are just that, however. They need to be formed into a narrative that shares a richer sense of what might happen in a particular future.
Scott Smith • How to Future
I picked 98 percent as my Trump prediction because Nate Silver of FiveThirtyEight.com was saying 2 percent. I did that for branding and persuasion purposes. It is easier to remember my prediction both because of the way it fits with Silver’s prediction and for its audacity,
Scott Adams • Win Bigly: Persuasion in a World Where Facts Don't Matter
your protagonist is not like an actor who’s hired to play a role in a plot that’s already been devised; rather, she’s about to walk into the next day of her life, which she believes will go according to plan—her plan, the one based on all that past experience. But it won’t. Your job as a storyteller is to make sure her expectations are not met,
... See moreLisa Cron • Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere)
Third, what follows afterwards is often equally unpredictable: a new long-lasting trend or a prolonged oscillation, a further intensification or an irreversible weakening?