Sublime

When brands go down the Purchase Funnel (Awareness, Consideration, Trial, Re-engagement), they have to identify which marketing route to prioritize.While Content remains that constant, the means of creating an effective content marketing strategy is one that is constantly evolving. Right influencers can create unparalleled advocacy, education, and... See more

We’re used to hearing “influencer” and thinking of beauty TikTokers or viral creators — but in this context, influence is about credibility, consistency and deep community ties, not follower counts or algorithm darlings

Simple hack to find tons of micro-influencers in your niche: > Find a direct competitor that does micro-influencer marketing (take Kilonotes as an example here) > Check if they use a specific hashtag for those videos > If yes, go to the hashtag(s) and find all the micro-influencers that did... See more

However, the process through which influencers monetise is often not ideal (or efficient). Brand collaborations see a disassociation between the purchase and the actual impression, excluding the influencer from the process.

On TikTok Shop, creators only need as few as about 1,000 followers to become an “affiliate.” On the app, they can scour a list of eligible products, request free samples to make videos, and earn commissions — usually ranging from 10% to 30% — if their videos lead to actual sales.