Sublime
An inspiration engine for ideas
The Influencer
Renee DiResta • Invisible Rulers
Para que los influencers respalden y compartan un contenido generado por una marca no basta la buena calidad del contenido. Se aplica siempre la ley de la reciprocidad. La clave estriba en crear y alimentar una relación con ellos fructífera para ambas partes.
Philip Kotler • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
photos of an influencer on vacation or playing with her children. While it can be understandably difficult for influencers to muster the same enthusiasm, personal touch, and audience outreach with sponsored and organic content, the degree to which influencers were successful at it correlated directly with their value in the marketplace. By further
... See moreEmily Hund • The Influencer Industry: The Quest for Authenticity on Social Media
Influence
senkora fernandes • 1 card
Your influences are all worth sharing because they clue people in to who you are and what you do—sometimes even more than your own work.
Austin Kleon • Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered (Austin Kleon)
influencers. And they achieved their level of success partly through creativity and partly through skill at leveraging platform affordances for creation and reach: the instant publishing, liking, and retweeting tools that TikTok, YouTube, and others provide.
Renee DiResta • Invisible Rulers
To influence someone means to have a transformative effect on their lives. To be a player in their story.