Sublime

Fuller is something of a philosopher of digital design; his podcast “Scratching the Surface” canvasses experts in the field. In the past decade, he argues, a “user-centered” approach to design has been replaced by what he has taken to calling a “corporation-centered” approach. Rather than optimizing for the user’s experience, it optimizes for the e... See more

But now: Tech, phones, and social media create what David calls an “ever-ending now” (99%+ of what people consume is stuff produced in the last 24 hours)

Rather than just describing the process in a blog post, Apple released a video describing the philosophy and process behind the unibody MacBook Pro’s design, featuring interviews with Jony Ive, Apple’s famous design head, and Dan Riccio, the company’s VP of product design, as well as footage of the unibody being precision-crafted from a huge alumin

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