Sublime

here are some of the key issues to address as you prepare these documents:

form of a one-or two-page brief about each of the following areas: Product Customer and their problem Channel and pricing Demand creation Market Type Competition

Dans le livre original de Steve Blank sur le Développement Client, 4 Etapes vers l’E.piphanie, il résout cela en recommandant 3 réunions différentes : la première sur le client et son problème, la seconde sur votre solution, et la troisième pour vendre le produit. En séparant les réunions, vous évitez le zoom prématuré et le Problème du Pathos.

Steve Blank has covered comprehensively in 4 Steps to the Epiphany and The Startup Owner’s Manual.

We believe the demo or a prototype (often called an alpha) is far more important than a business plan or financial model for a very early stage company.

Steve Blank—a Silicon Valley entrepreneur and Stanford professor—has a theory he calls “dysfunctional family theory.”[4] He says that good entrepreneurs “have similar personality

“It’s critical to understand that an MVP is not the product with fewer features. Rather it is the simplest thing that you can show to customers to get the most learning at that point in time.” – Steve Blank, Founder of multiple startups