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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
amazon.com
Steve Blank says, “A startup is not a small version of a big company.” Great ideas don’t come from mimicking corporates, or anyone else for that matter. The best ideas come from discovering specific new insights about customers and developing new ways to satisfy their unmet needs. In short, run your own race.
Matt Lerner
Steve is following a Build-Demo-Sell playbook, while Larry is following a Demo-Sell-Build playbook.
Ash Maurya • Running Lean
Startups that survive the first few tough years do not follow the traditional product-centric launch model espoused by product managers or the venture capital community. Through trial and error, hiring and firing, successful startups all invent a parallel process to Product Development.
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
Have we identified a problem a customer wants solved? Does our product solve these customer needs? If so, do we have a viable and profitable business model? Have we learned enough to go out and sell?
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
you may want to find a business mentor, someone who has been through the startup grind before.
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
There is no recognized process with measurable milestones for finding customers, developing the market, and validating the business model.
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
