Sublime

Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free

The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.

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Am I the only one who views almost all modern TV as worthless slop? I've retvrned to movies, and older ones — would much rather 2hrs of very high quality content I'll think about for years than 12 * 40min of slop I'll have forgotten after a month

Flo Crivello x.com

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Ioan Butiu

@ioan

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Stefan Gadetsky

@stefangadetsky

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Andreas Stieger

@andreasstieger

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Stefan Pajkovic

@stefan

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Costin Galan

@costin

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Stefan Pawlik

@stefpaw

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Stefan Milev

@stefko