Sublime

Weblogs were a strategic lever for Google. Funding them made sense at a time where they needed the web to have more content. When they didn’t need them—when they stopped being a profitable lever—they were discarded. And the ecosystem sunk fast.

We’re also all remote, which sparked some other new ideas about how to work together. The most meaningful for us being metablogging, or having an internal blogging system where we all share deeper thoughts and explorations of what we’re working on, and which we use as our collective brain to debate priorities, build on each other’s ideas, and maint... See more

Back in the 2000s, a lot of blogs were about blogs , about blogging. If that sounds exhaust­ingly meta, well, yes — but it was also SUPER generative. When the thing can describe itself, when it becomes the natural place to discuss and debate itself, I am telling you: some flywheel gets spinning, and powerful things start to happen.