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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkSimon Basler
@simonbasler
Simon Huber
@secondsunrise
simon
@simon
Don’t hold on. — That is all.
Simon
@simonk
Simon
@simond
Simon
@s2imon
Simon
@simon_nrs
Igor Schwarzmann
@igorschwarzmann
Researcher, Strategist, Third Culture Kid. I find “THE NEW”.